Bounteous is seeking a strategic, hands-on
Senior Marketing Specialist with a focus on executing and optimizing our global ABM programs. This role is critical to ensuring our account-focused campaigns run smoothly, stay aligned with sales, and drive measurable engagement and pipeline impact across priority accounts.
Information Security Responsibilities- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Role & Responsibilities- Execute multi-channel ABM campaigns aligned to priority accounts, buying groups, and growth objectives
- Partner closely with sales and field marketing to align on account selection, campaign timing, and activation plans
- Design and run 1:1, 1:Few, and 1:Many ABM programs using personalized digital, content, and paid tactics
- Translate sales insights, intent signals, and performance data into targeted messaging and campaign adjustments
- Coordinate campaign planning, creative development, and execution with internal teams and agency partners
- Manage and optimize paid campaigns across social, search, display, and intent-based platforms
- Ensure digital ABM efforts are well coordinated with offline field and event initiatives
- Maintain accurate account lists and segmentation using firmographic, technographic, and intent data
- Monitor account-level engagement, conversion, and pipeline influence through dashboards and reporting
- Continuously test, learn, and optimize programs with the latest AI tools and update workflows to improve performance and ROI
- Support and mentor one team member while remaining deeply involved in execution
Preferred Qualifications- Strong experience in B2B demand generation or account-based marketing
- Hands-on experience with ABM platforms, CRM, and marketing automation tools
- Experience with Anthropic's Claude and OpenAI ChatGPT, among other AI tools
- Solid understanding of B2B buying groups and complex sales cycles
- Comfortable operating at both strategic and tactical levels
- Strong project management and cross-functional collaboration skills
- Data-driven mindset with experience interpreting performance insights
- Clear communicator who thrives in fast-paced, team-oriented environments
$85,000 - $95,000 a year
Individual pay is determined by many factors, including experience, relevant education or training, and organizational needs. The mid-range to maximum of the salary range is generally reserved for individuals who are highly experienced in the role.
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