Overview
The Senior Account Manager at NKPR plays a central role in managing client relationships and delivering integrated communications programs across industries. Based in the Toronto office, the Senior Account Manager sometimes reports to Account Directors or senior team members, but frequently owns the overarching account strategy end-to-end and requires minimal oversight from senior leadership and is responsible for overseeing day-to-day account execution, delivering senior-level strategic counsel, and coaching junior staff. This role balances hands-on execution with leadership responsibilities, ensuring high-quality work, looking beyond immediate client asks to diagnose actual client needs, proactively bringing bigger, bolder recommendations that drive business growth.

Role Expectations
The Senior Account Manager is expected to manage a portfolio of accounts with professionalism, strategic thinking, and attention to detail. This includes leading day-to-day client interactions, building and executing PR and social media strategies, and ensuring deliverables are completed on time and within budget. The Senior Account Manager also plays an important role in mentoring junior staff and up-managing senior leadership by providing visibility into account progress, risks, opportunities and proposed solutions.

Key Responsibilities

• Manage day-to-day client relationships and serve as the primary point of contact for assigned accounts, acting as a trusted strategic advisor, driving executive-level client relationships. Build the confidence to guide and redirect clients constructively when a request doesn't align with the best strategic move.
• Lead the development of holistic, integrated communication strategies (PR, digital, social, and creative) that seamlessly tie back to client KPIs and business goals.
• Lead the development and execution of media relations initiatives, event activations, and campaign deliverables.
• Draft and edit communication materials including press releases, pitches, media advisories, client updates, and social content.
• Oversee and manage account budgets, timelines, and reporting to ensure efficiency and effectiveness.
• Actively identifying up-sell opportunities to drive agency profit.
• Anticipate client needs, flag risks, and proactively present solutions.
• Empower and hold junior team members accountable to deadlines and agency quality standards.
• Mentor and guide junior staff, providing constructive feedback and supporting professional growth.
• Effectively up-manage senior leadership by keeping them informed of account health, priorities, and emerging challenges.
• Build and maintain strong media relationships, while identifying opportunities for clients across traditional, digital, and social channels.
• Monitor industry trends and incorporate insights into account strategies.
• Step in to support tactical execution as needed, maintaining a proactive, hands-on approach.

Success Metrics

• Client satisfaction and retention.
• Delivery of high-quality work on time and within budget.
• Achievement of campaign objectives, including media coverage and program impact.
• Growth and development of junior team members: measurable skill growth; independence, and promotion-readiness.
• Effective communication and collaboration with senior leadership.
• Contribution to a positive and collaborative team culture.

Qualifications

• 7-8 years of experience in a public relations agency environment.
• Post-secondary education in public relations, journalism, communications, or a related field.
• Proven ability to independently develop and lead complex and successful PR strategies at both local and national levels.
• Strong client relationship management skills with experience handling multiple account portfolios sustainably and within tight resource allocations..
• Demonstrated ability to mentor and support junior team members.
• Excellent writing, editing, and communication skills.
• Highly organized, adaptable, and solutions-oriented with strong project management skills.
• Proactive problem-solving skills and a collaborative mindset.
• Ability to manage budgets and timelines effectively.
• Comfortable working in a fast-paced, deadline-driven environment.

Work Environment & Benefits

• Hybrid work model (4 days in-office) *subject to change
• Competitive salary and benefits package
• Health and dental coverage
• Paid personal days
• Professional development and mentorship opportunities
• Open concept, collaborative workspace
• Casual dress code

Interested candidates should include a cover letter and resume along with their application.