Sales Manager- Programmatic

Samsung Electronics Co., Ltd.$225K — $250K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree with 8+ years in business development in TV and digital media advertising.
  • Experience in data-driven deals and complex negotiations preferred.
  • Strong client and agency engagement experience required.
  • Deep understanding of the advertising ecosystem and SmartTV trends essential.
  • Demonstrated high-level negotiation and relationship-building skills.
  • Proven success in managing stakeholder relationships effectively.
  • Capable of delivering compelling presentations to agencies and clients.

Responsibilities

  • Develop strategic relationships with clients to boost advertising growth.
  • Create detailed plans to expand advertising revenue on Smart TV platform.
  • Collaborate with brands to integrate Smart TV into their media strategies.
  • Communicate market trends to product teams as the customer voice.
  • Champion Smart TV advertising strategies internally among stakeholders.
  • Leverage Samsung’s data and products to tailor advertising solutions.

Benefits

  • Work in a rapidly growing and innovative advertising sales organization.
  • Be supported by a top-tier ad operations team.
  • Engage in a collaborative, fast-paced work environment.
  • Opportunity to influence advertising strategy on a national scale.
  • Contribute to a company known for its focus on customer experience.
Full Job Description

Position Summary

Samsung has developed a proprietary ad platform that leverages unique first party TV data to help brands connect to their audience as they explore content across desktop, mobile, tablets and our SMART TVs. The Samsung Ad Platform delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory.

Role and Responsibilities

We are currently looking for a talented Sales Manager (IC) focused on growing revenue and building new relationships with assigned agencies and advertisers. The ideal candidate should have a passion for streaming video, expertise in data driven audience activation, and a pulse on new multi-channel advertising technologies. With the rapid growth of programmatic activation in Connected TV, this seller should be a programmatic expert, equally comfortable speaking in terms like PG, PMP, and SSP as they are with insertion orders.

This individual must be able to think strategically, anticipate how buying decisions are made, uncover the business needs of key clients and have a proven ability to close deals. Additionally, this Sales Manager will be the consummate team-player and have the ability to work collaboratively across the sales organization within a fluid and fast-paced environment. This position will carry an annual revenue goal and a core focus on new business development.


The Sales Manager position is based in downtown Toronto with domestic CA travel as needed. You will report to the Country Manager, Canada. If you're interested in joining a rapidly growing team working to build a unique, world-class advertising sales organization with a relentless focus on design and customer experience, you've come to the right place.

As an individual contributor, you'll be supported by our world class ad operations team and will benefit from working with a leadership team that is chartering our explosive growth.

Primary Responsibilities:

  • Develop high-level relationships with your customers and serve as a trusted consultant to optimize their advertising growth.
  • Create mid-term and long-term territory plan to grow the advertising business both on and off our Smart TV platform.
  • Work with agencies and brands to integrate the Smart TV platform into their media mix.
  • Be the voice of the customer and communicate market trends and industry shifts, including implications to our products teams.
  • Act as an internal champion for proposed Smart TV advertising strategy across other key Samsung stakeholders.
  • Understand Samsung’s TV Data, products and measurement tools to help build relevant advertising solutions for our advertisers

Qualifications:

  • Bachelor's degree with 8+ years of experience in new business development across traditional TV and digital media advertising, including CTV, OLV and data activation
  • Experience selling data and complex deals a plus
  • Experience working directly with client and agency partners
  • Strong understanding of the advertising ecosystem and evolving SmartTV marketplace
  • Proven track record of high-level negotiation and relationship building within the advertising industry
  • Demonstrated success managing both internal and external stakeholder relationships
  • Ability to effectively present to agencies and advertisers both virtually and in-person
  • Experience working in both entrepreneurial and established corporate environments
  • Proven ability to consistently close business and drive revenue growth
  • Excellent written and verbal communication skills, strong attention to detail, and consistent follow-through

Skills and Qualifications

The OTE for this role is expected to be between $225,000 and $250,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

"To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process. This includes any software, application, or system that uses AI to assist to generate responses, solve problems, provide information in the interview, and recording tools.”

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