Sales/Marketing Director

Status: Full-time; Exempt

Pay Range: $95K-100k based upon experience, + Generous Commission

Schedule: Monday - Friday

$1,000 Sign on bonus, $500 at 3 months and $500 at 6 months.

Bonus Plan:

Bonus Pay Out Amounts Per Move-In/Per DCR/Sales Director

Referral paid move-ins: $300

Community generated move-ins: $500

Community Fee Profit-Sharing

Profit-sharing is 10% of the Community Fee collected. No payment is given when Community Fee is not collected. This amount is bonused once paid by a customer with a signed residency agreement and no expectation of a refund. This fee is split equally among the DCR(s) and CRA(s).

High Occupancy community bonus - 95% and up:

High Occupancy Bonus The bonus payout for achieving and maintaining Spot occupancy at or above 95% is $2,500 per month to the DCR. If the community has 2 DCRs, the bonus will be paid to each DCR. DCR will be paid the high occupancy bonus AND paid for any move-ins achieved in the month, per move in bonus detailed above. The occupancy levels must be maintained for at least 30 days to be eligible. If the occupancy falls below 95%, the DCR will only receive the bonus for the move-ins, not the high occupancy bonus. If a community falls below the designated occupancy, you will need to maintain a high occupancy for a period of 30 days to receive the bonus. If the community is budgeted at 95% or higher, the high occupancy bonus threshold is 98%.

High Occupancy Bonus Quarterly Revenue Kicker: If the community exceeds total budgeted revenue for the quarter, DCR(s) will receive an additional $2,500 bonus for the quarter. Community must hit budgeted NOI for the quarter to receive this revenue kicker. If a community misses this in a quarter but makes up the revenue by year end and meets the NOI budget criteria, the missed quarterly bonus will be paid out. If missed in multiple quarters, DCR(s) can make up by year-end and earn the total yearly potential of $10,000.

Make a difference by leading the team in introducing and welcoming new treasured residents!

JOB SUMMARY

The Director of Community Relations supports the community by increasing and maintaining occupancy. This position exercises discretion and judgment involving the evaluation of potential residents and determining if the candidate will be a good fit for the community. The Director of Community Relations has authority to bind the company in matters of resident agreements, is responsible for maintaining a desired census, communicating with family members regarding financial matters, communicating and interacting with the outside community, conducting marketing programs, planning and implementing marketing events, designing and creating marketing brochures, speaking before groups, assisting with family issues and resolutions, working with referral agencies, organizations and institutions, and completing and maintaining admission records.

BENEFITS

• Health Insurance offerings such as medical, dental, and vision insurance
• Other Insurance offerings such as life, disability, accident, and critical illness insurance
• 401k plan with matching
• HSA options
• Employee assistance programs
• Paid sick, vacation and birthday!
• Career development programs and opportunity for advancement
• Charitable and philanthropic opportunities
• Tuition Reimbursement
• Free shift meal!

POSITION OVERVIEW
• Develop long-range and short-range marketing plans, establish goals and objectives to increase occupancy
• Analyze data and provide competitive analysis information; consult and recommend regarding market rates
• Interview, assess and determine if applicants are appropriate candidates for the community.
• Handle financial arrangements related to admissions and acquire necessary information and documentation.
• Conduct tours of the community for potential residents, families, outside visitors, and representatives from placement agencies and organizations.
• Design and create advertising needs, marketing brochures and other marketing products.
• Plan and implement marketing events.
• Follow-up with inquiries and maintain current and active waiting lists.
• Complete and maintain resident files.
• Prepare daily, weekly, monthly and annual reports and summaries for admissions, discharges, sources, classifications, lengths of stays, etc.

QUALIFICATIONS
• Demonstration of our Core Values: Love, Kindness, Honesty, Goodness, Fairness, Respect
• Continuing Education: Attend in-service educations within the community
• Education: Two years or more of college preferred
• Job Knowledge: Awareness of senior living community resources and needs, awareness of senior living services and cost structure, knowledge of related services available throughout the surrounding neighborhood and awareness of the competition and their rates
• Professional Memberships: Preferred and encouraged to participate in outside community civic organizations and associations
• Other: Work well with people including staff, residents, families and outside community; communicate the services of the facility to prospective residents and the community, speak before large groups; be personable and friendly; ability to drive; conduct tours of the community and work independently

https://www.morningstarseniorliving.com/careers/

*Team members who are scheduled to work 24 or more hours per week are eligible for benefits, families of said team members will also be eligible.