Sales Director

Coric Equipment

• $110K — $130K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree from a 4-year University
  • 1-3 years of proven success in Field Sales and/or B2B Sales
  • 3+ years of experience building and managing a team
  • Prior experience in sales leadership
  • Experience in the material handling industry

Responsibilities

  • Develop and implement a comprehensive regional sales strategy
  • Set quarterly sales goals and quotas for the sales team
  • Monitor market trends and identify cross-selling opportunities
  • Establish and manage the annual budget for the region
  • Lead recruitment and hiring of new sales personnel
  • Onboard and train team members on products and sales processes
  • Collaborate with strategic OEMs and drive customer relationships

Benefits

  • Weekly pay via direct deposit, plus annual bonus program
  • 401(k) matching
  • Dental, vision, and health insurance
  • Health savings account
  • Life insurance
  • Short-term and long-term disability
  • Paid holidays, time off, and sick days
Full Job Description
Overview

Lead our material handling sales efforts throughout the Midwest (OH and MI) by actively growing and mentoring a high-performing sales team. This team is responsible for sales of New & Used Forklifts, Floorcare Equipment and other various Warehouse Storage Products for the Midwest region.

Key responsibilities
  • Strategic Planning & Execution
    • Develop and Implement Regional Strategy - Work with senior leadership to create and execute a comprehensive sales strategy aligning with overall company objectives.
    • Set Quarterly Sales Goals & Quotas for Field Sales Managers and Sellers - Establish clear, measurable objectives for each Salesperson and their respective territories.
    • Market Trends - Stay up-to-date on market trends, market share, regional competitors, and customer needs to make data driven decisions. Identify opportunities for cross-selling (across pallet rack, conveyor, automation, docks and doors and forklifts) within your region and across your teams.
    • Annual Budget - Work with senior leadership to establish annual budget for the region and manage allocation of resources, ensuring overall profitability.
  • Management & Coaching
    • Recruit and Hire - Lead recruitment efforts and hiring of approved new Field Salespeople and Field Sales Managers to support the growth of the region.
    • Onboard and Train - Educate your team on products, CRM, sales processes and best practices held by the company. Implement Training Program in coordination with Key OEMs for the Region.
    • Performance Tracking - Monitor and report out on Key Performance Indicators (KPIs) via CRM for each Salesperson and Sales Manager, including but not limited to: Calls, Appointments, Quote Activity, Order Intake, Revenue, Gross Profit, Market Share and YoY Growth.
  • Cross-Functional Relationships
    • Strategic Partnerships - Collaborate with Strategic OEMs and drive customer relationships for the Region in tandem with Regional Operations Director (your Aftermarket peer).
    • Department Collaboration - Identify Opportunities for Cross-Collaboration of multiple business functions within the organization to promote overall growth for the region.

Knowledge, Skills, and Experience

Required Qualifications
  • Bachelor's Degree from a 4-year University
  • Proven Success in Field Sales (1-3 years) and/or B2B Sales (1-3 years)
  • Experience Building & Managing a Team (3+ years)
  • Prior Experience in Sales Leadership
  • Prior Experience in Material Handling Industry

Skills
  • Excellent Communication & Negotiation Skills
  • Strong Interpersonal, Organizational and Team-Building Skills
  • Analytical Mindset
  • Ability to Travel to Support Team & Clients

Compensation & Benefits
  • Weekly pay via direct deposit, plus annual bonus program
  • 401(k) matching
  • Dental insurance
  • Vision insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Short-term disability
  • Long-term disability
  • Paid Holidays
  • Paid time off
  • Sick days

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