AppLovin

Sales Director, Consumer Apps

AppLovin$192K — $357K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in digital marketing with a focus on Consumer Apps and Agencies.
  • Proven track record of high sales performance in previous roles.
  • Strong understanding of media buying decisions in mobile advertising.
  • Ability to work collaboratively across various teams to drive client success.
  • Excellent communicator with a knack for client needs assessment.

Responsibilities

  • Engage with CMO and marketing heads of consumer mobile apps to drive growth.
  • Identify and cultivate new business opportunities in the North America region.
  • Proactively educate and secure buy-in for AppLovin's Axon advertising platform.
  • Manage the full sales cycle and maintain an accurate sales pipeline.
  • Develop and deepen relationships with key agency partners across North America.

Benefits

  • Unlimited discretionary time off for rest and recharge.
  • Comprehensive health insurance including dental and vision.
  • 401(k) retirement plan to support your long-term savings.
  • Paid holidays and sick leave for work-life balance.
  • Equity eligibility as part of total compensation package.
Full Job Description
About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.

A Day in the Life

The AppLovin Consumer App Growth team fuels the growth of some of the largest mobile apps globally across verticals such as fintech, meal delivery, ride hailing, video content streaming, shopping and more. You will work as an integral part of the Revenue team to close new advertisers and scale them to their maximum potential on the AppDiscovery platform.

AppLovin is looking for a demand-side business builder in the in-app performance advertising space to join our Consumer Apps function in North America. The role will be responsible for closing US-originated demand, specifically around mobile first companies doing performance marketing, including but not limited to Top Tier Performance clients and agencies.

In this highly visible role, you'll play a significant part in the growth of AppLovin's advertising platform. You'll be at the forefront of engaging with Consumer app clients and will participate in strategic discussions with digital marketers, focusing on identifying and leveraging opportunities to enhance revenue across our platform. Additionally, you will drive cross-team collaboration with Supply Business Development, Client Services, Technical Services, Product Marketing, and Product teams, ensuring the success and satisfaction of our eCommerce clients.
The Impact You'll Make
  • Engage with CMOs/Head of Marketing of consumer mobile apps to manage growth and implement strong consultative sales processes.
  • Develop strategic relationships by identifying key new business opportunities.
  • Proactively contact new/existing clients and educate, propose and secure buy-in for AppLovin's Axon advertising Platform.
  • Identify, propose and sell to targeted organizations across the North America region to achieve AppLovin sales goals.
  • Lead key Agency relationships to develop partner growth across North America.
  • Manage the entire sales cycle and individual sales pipeline to maximize individual sales revenue while providing accurate and timely forecasts.
  • Provide an excellent level of professionalism and service in responding to general and customized client requests.
  • Understand what matters most to your accounts and drive an action plan for revenue growth.
  • Formulate and communicate product, strategic value, contractual, technical, and financial updates with partners and internal stakeholders.
  • Partner with the broader AppLovin Business Development and Sales teams in the region.
  • Be a team player with a keen understanding of internal cross-functional & international communication/collaboration across multiple operational teams.
  • Translate partner feedback into prioritized business cases to inform the product roadmap.
    Attend industry events and conferences to represent AppLovin and grow your industry knowledge.
    Work closely with product teams and partners to navigate and launch product betas, partner integrations, and commercialization strategies.
Basic Qualifications
  • You are consistently the top performer on a high-performing team. You have solid experience in digital marketing, with a specific focus on Consumer Apps and Agencies, understanding how these businesses make media buying decisions.
  • You have strong experience in selling to marketing teams at Consumer App companies and Agencies.
  • You show excellent attention to detail, with a passion for and understanding of our products and the mobile & eCommerce ecosystems.
  • You can work cross-functionally to drive outcomes that benefit our demand clients.
  • You understand the larger business context and can drive contributions that benefit not only your clients but our full platform business.
  • You thrive in early-stage business settings where chicken and egg is the norm.
  • You can manage multiple priorities and lead several time-sensitive projects concurrently in a fast-paced environment with minimal direction.
  • You have excellent communication skills, actively listen to client needs, and translate this feedback back to the product to develop high-value solutions.
Preferred Qualifications
  • BA/BS degree preferred
  • At least 5 years of work experience, preferably sales experience working with eCommerce marketers.
  • Understanding of the mobile advertising ecosystem.
  • Travel expected as and when possible.


AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay: Equity eligible

Health Insurance: Medical, Dental, Vision, Life, Disability

Retirement Benefits: 401(k) Retirement Plan

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

Method of Application: Apply online

Application Window: The application window is expected to close within 30 days of the posting date.

All questions or concerns about this posting should be directed to [email protected].

USA Base Pay Range: CA, NY, WA States

$192,500-$357,500 USD

USA Base Pay Range: all other States (excludes CA, NY, WA)

$171,500-$318,500 USD

AppLovin has become aware of a scam targeting jobseekers with fake "app optimization" and similar roles. We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions.

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [email protected].

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you're applying for a position in California, learn more here.

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.

About AppLovin

Applovin Corporation, doing business as AppLovin, is a mobile technology company headquartered in Palo Alto, California. Founded in 2012, it operated in stealth mode until 2014. AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs. AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games. AppLovin also has large investments in various mobile game publishers. In 2020, 49% of AppLovin's revenue came from businesses using its software and 51% from consumers making in-app purchases. AppLovin was founded in 2012 by Adam Foroughi, John Krystynak, and Andrew Karam. Foroughi stated that the AppLovin name came from Bloglovin', a content organizing company, contrary to reports of an homage to the Christopher Mintz-Plasse character from the 2007 film, Superbad. The company operated in stealth mode until 2014, raising $4 million in financing from angel investors, Streamlined Ventures and the Webb Investment Network. Before emerging from stealth mode, AppLovin acquired customers including Opentable and Spotify. In October 2014, AppLovin purchased the German mobile ad-network, Moboqo. On September 26, 2016, it was reported that AppLovin had agreed to be acquired by the Chinese private equity firm, Orient Hontai Capital, for $1.42 billion; the acquisition deal was subsequently abandoned for debt investment after opposition to the plans from CFIUS. The company was ranked #10 on the 2016 Deloitte Fast 500 North America list, and again in 2018. Foroughi was recognized on the 2017 San Francisco Business Times "40 Under 40" list.
Learn more about AppLovin
Market Cap
$3.4 billion
Industry
Founded
2012
NASDAQ

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