The Sales Analyst plays a key role in helping shape the future of our eCommerce business by turning data into actionable insights and opportunities for growth. This position partners across teams to uncover trends, support business planning, and develop tools and recommendations that help drive success across digital sales channels.
In this role, you'll lead analysis and insights for monthly business reviews, retailer performance, and long-term channel planning. The work combines strategic thinking with hands-on execution, offering the opportunity to influence both business decisions and day-to-day operations.
Projects span a variety of eCommerce environments, including Pure Play, Brick & Click, Quick Commerce, and Social Commerce channels, providing broad exposure to the evolving digital retail landscape.
RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:
- STRATEGIC ANALYSIS & PLANNING
Lead & support the development of the eCommerce volume plan and forecast
Ensure best in class share and retailer planning processes across eCommerce, specifically plan-to-actual gap analysis for volume and budget
Develop and implement turnkey and scalable tools for measuring KPIs across all eCommerce verticals
Assess data, generates insights and develops clear action plan to support growth
Contribute to the development of long term channel strategy through data analytics, collaboration across all HQ/BU departments and external Retailer network(s) where appropriate from creation to implementation - STANDARD REPORTS AND PROCESSES
Identify business opportunities across all channels and provide qualitative and quantitative analytic recommendations that will drive market improvement
Develop financial decision support tools for budget and business performance optimization
Leverage data (Numerator, IRI, PowerBI, Retailer & Brand data) and work cross functionally to create and implement "Best in Class" tools to track and measure business plan initiatives across each eCommerce vertical - ANALYSIS
Own all content for monthly leadership & commercial review calls, inclusive of current business performance, learnings, and future focus
Create Leadership Team briefings leveraging data & insights
Leads creation of retailer facing executive business updates for our Top Accounts - PROJECT MANAGEMENT
Provide leadership and support from development to implementation including: business case proposals, partner with key stakeholders across departments to effectively manage tracking of project milestones (i.e. BP/RE), resource needs as appropriate
Ad hoc project management and analysis including but not limited to Partnerships/Adjacencies, Retail Media, and Activation Calendars
Lead cross retailer projects and cross functional actions needed to bring new accounts and channels online
In partnership with Brand Marketing, lead eCommerce content syndication partnerships and content activation
EXPERIENCEYour areas of knowledge and expertisethat matter most for this role:
- 2-5 years of experience in an analytical management role in Consumer Packaged Goods (CPG) industry
- Highly skilled in MS Excel, MS PowerPoint,
- Experience with eCommerce, Retail Media, and Syndicated data
- Experience in Business/Management Consulting is a plus
- Good Communication skills, highly organized
- Knowledge of retail landscape (local as well as National accounts)
- Ability to work across functions including headquarters, field/business units and retailers
- Ability to work comfortably cross-functionally with key partners, inclusive of IT..."techy by nature" and Trade Finance
- High-Level understanding of reporting technology and capabilities
- Proven ability to interpret sales data, analyze results and provide actionable recommendations
- Travel 10-20%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASEDSanta MonicaCalifornia, United StatesUnited StatesRed Bull North America
