Reddit

Revenue Strategy & Operations, Lead

Reddit$154K — $252K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in revenue operations, sales operations, marketing operations, or program management in B2B.
  • Experience managing lead funnel processes, including lead routing and scoring.
  • Hands-on with Salesforce and other sales engagement tools like Gong.
  • Strong Excel/Sheets proficiency; SQL experience preferred.
  • Proven track record of enhancing workflows to boost efficiency.

Responsibilities

  • Develop the global mid-market demand generation strategy through data analysis and recommendations.
  • Run test-and-learn initiatives to enhance lead quality and seller productivity.
  • Identify root causes and opportunities to improve conversion rates.
  • Build automated workflows to reduce manual tasks for sellers.
  • Monitor system health and troubleshoot issues in Salesforce, Gong, and related tools.
  • Collaborate with marketing to optimize outreach and playbooks for campaigns.
  • Create reporting and dashboards to analyze lead volume and conversion.

Benefits

  • Comprehensive healthcare benefits and income replacement programs.
  • 401(k) with employer match.
  • Global benefits supporting lifestyle, professional development, and caregiving.
  • Family planning support and gender-affirming care.
  • Mental health and coaching benefits.
  • Flexible vacation and paid volunteer time off.
  • Generous paid parental leave.
Full Job Description
Our **Global Mid-Market (MM) Revenue Strategy & Operations (RSO)** team is seeking a **Global Mid-Market Strategy & Operations** lead to partner closely with cross functional partners to improve the demand generation ecosystem. This role will sit at the intersection of **MM Sales, RTech, Central Ops, and MarOps**, with a core focus of improving the demand generation engine for mid market. This includes in depth analyses, **lead flow improvements, automation, (e.g., Gong, Salesforce), seller enablement and other areas that are critical to improving conversion rates**. This is a highly strategic and operational, hands-on role: you will be responsible for how leads move through our systems and how we continuously improve workflows to drive pipeline and revenue. **Location:** New York City office three days a week **Responsibilities** **Strategy & Continuous Improvement** - Support the development of the **global MM demand generation strategy** through analysis, experimentation, and structured recommendations. - Propose and run **test-and-learn initiatives** to improve lead quality, routing, and seller productivity, with clear measurement and readouts. - Identify root causes and opportunities to drive up conversion rates **Workflow Automation & Process Reliability** - Build and scale **automated workflows** in partnership with Marketing Ops, Central Ops and Sales (e.g., lead scoring, routing, follow-up cadences) that reduce manual work for sellers and increase speed-to-contact. - Monitor daily system health, troubleshoot issues in SFDC, Gong, and related tools, and ensure **high-fidelity data and process reliability**. - Act as a **first-line problem solver** for MM sales managers and reps on lead-flow and tooling issues, turning repeated pain points into scalable process or automation fixes. - Translate qualitative feedback from the field into structured problem statements and prioritized solutions and work with cross functional teams to solve. **Outreach & Sequence Optimization** - Collaborate with Marketing and acquisition managers to **engineer and iterate outreach sequences** and playbooks that align to campaigns and MM objectives. - Use Gong and other tooling to track performance, A/B test approaches, and recommend optimizations that improve conversion through the funnel. **Tooling, Reporting & Dashboard Ownership** - Ability to create reporting and run analyses to identify leads blockers - Partner with RTech, Central Ops, and Analytics to **define requirements for dashboards **that give clear visibility into lead volume, quality, conversion, and SLA adherence. **Knowledge Sharing** - Serve as the **subject matter expert** on leads flows, automation and tooling. - Document and socialize **best practices and learnings** from MM programs, and help "lift and shift" successful motions across regions and segments where appropriate. **Qualifications** **Experience:** - **5+ years** of experience in **revenue operations, sales operations, marketing operations, program management, or similar roles**, ideally within B2B or ads businesses. - Demonstrated experience **owning or operating lead funnel processes** (lead routing, scoring, SDR/AE workflows, or marketing automation). **Technical & Data Skills:** - Hands-on experience with **Salesforce (SFDC)** and at least one of: **Gong, marketing automation platforms, or sales engagement tools**. - Strong skills in **Excel/Sheets** and comfort working with large datasets; experience with SQL. **Operational Excellence:** - Proven track record of **designing, documenting, and improving workflows** that increase efficiency and reduce operational risk. **Cross-Functional Collaboration:** - Experience working across **Sales, Marketing, Ops, and Analytics/Engineering** teams, with the ability to translate business needs into technical or process requirements. - Strong stakeholder management skills; able to balance global consistency with regional nuances. **Problem Solving & Communication:** - Structured, analytical thinker who can quickly get to the root cause of operational issues and propose pragmatic solutions. - Excellent **written and verbal communication**, capable of simplifying complex systems for non-technical audiences. **Mindset & Culture Fit:** - Comfortable operating in **ambiguous, fast-moving environments** and shifting between strategy and execution. - **Service-oriented** and collaborative; energized by enabling others to be more productive. - **Growth and experimentation mindset** - willing to test, learn, and iterate to find what works best for Reddit's MM business. **Benefits:** - Comprehensive Healthcare Benefits and Income Replacement Programs - 401k with Employer Match - Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support - Family Planning Support - Gender-Affirming Care - Mental Health & Coaching Benefits - Flexible Vacation & Paid Volunteer Time Off - Generous Paid Parental Leave #LI-Hybrid **Pay Transparency:** This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base salary range for this position is: $154,700-$252,300 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

About Reddit

Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "communities" or "subreddits", which cover topics such as news, politics, religion, science, movies, video games, music, books, sports, fitness, cooking, pets, and image-sharing. Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Although there are strict rules prohibiting harassment, it still occurs, and Reddit administrators moderate the communities and close or restrict them on occasion. Moderation is also conducted by community-specific moderators, who are not considered Reddit employees. As of September 2021, Reddit ranks as the 19th-most-visited website in the world and 7th most-visited website in the U.S., according to Alexa Internet. About 42–49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Twenty-two percent of U.S. adults aged 18 to 29 years, and 14 percent of U.S. adults aged 30 to 49 years, regularly use Reddit. Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian, with Aaron Swartz, in 2005. Condé Nast Publications acquired the site in October 2006. In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, Advance Publications. In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto. Their investment valued the company at $500 million then. In July 2017, Reddit raised $200 million for a $1.8 billion valuation, with Advance Publications remaining the majority stakeholder. In February 2019, a $300 million funding round led by Tencent brought the company's valuation to $3 billion. In August 2021, a $700 million funding round led by Fidelity Investments raised that valuation to over $10 billion.
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