Campbell Soup Company

Regional Sales Manager

Campbell Soup Company$117K — $161K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 5-8 years of progressive experience in commercial or distributor-facing roles
  • Experience in CPG or foodservice required; regional distributor experience preferred
  • Proven track record of successful distribution growth and item sell-in
  • Strong selling fundamentals, including opportunity identification and execution discipline

Responsibilities

  • Manage day-to-day relationships with Pacific and Regional Distributors
  • Drive distribution growth and item placement across the regional distributor base
  • Execute regional Joint Business Plans (JBPs) with assigned distributors
  • Lead trade event execution and reconciliation for in-region programs
  • Coordinate broker activities to enhance distributor engagement and program activation
  • Identify new distribution opportunities within the regional distributor universe
  • Leverage distributor reporting to prioritize sales activities

Benefits

  • Comprehensive health and dental coverage starting on the first day
  • 401k plan participation
  • Wellness benefits
  • Flexible, remote work environment
Full Job Description


How you will make history here...

Own day-to-day commercial execution and customer-facing relationships with Pacific & Regional Distributors in the assigned region - driving distribution growth, item placement, JBP execution, and program pull-through across the regional broadline distributor universe outside the national broadline players.

This role is fully remote. Preferred geography is California (NoCal or SoCal).

What you will do...
  • Own the day-to-day relationship with assigned Pacific & Regional Distributors in geography - DSR engagement, category management contacts, regional procurement, and operations leadership.
  • Drive distribution growth and item placement across the regional distributor base - new item sell-in, distribution gap closure, and ride-along execution with distributor DSRs.
  • Execute regional JBPs with assigned distributors - translate annual plans into in-market execution, track performance against commitments, and surface gaps to the RBM.
  • Lead trade event execution and post-event reconciliation for in-region programs in partnership with NA Sales Operations.
  • Coordinate broker priorities and execution activity across assigned distributors to improve whitespace conversion, DSR engagement, and program activation.
  • Apply the segmentation framework (Accelerate / Grow / Sustain / Maintain) at the distributor and operator-pull-through level - concentrate effort against the highest-return regional distributors and their operator bases.
  • Build and maintain relationships with operator-pull-through targets that the regional distributors serve - food shows, key operator visits, and joint distributor-operator engagements.
  • Identify new distribution opportunities within the regional distributor universe; drive pipeline conversion in partnership with the Senior Manager, Broker and Distributor Execution.
  • Use distributor reporting to identify whitespace opportunities and prioritize selling activity.
  • Maintain visibility to pipeline health, distribution gains/losses, promotional impacts, and customer risks within the assigned distributor portfolio; provide forecast updates to the RBM on cadence.
  • Maintain accurate customer activity, pipeline, distribution, and opportunity updates within CRM and reporting tools.
  • Partner with the Senior Manager, Broker and Distribution Execution on regional execution of national broadline contracts where regional distributors operate alongside Sysco/USF in the same geography.
  • Leverage NA Sales Operations for analytics, broker network support where applicable, and trade governance; partner with Marketing on regional demand generation programs.


Key Deliverables
  • Regional Pacific & Regional Distributor AOP delivery - volume, distribution, trade ROI for the assigned region.
  • Regional JBP execution tracker for assigned Pacific & Regional Distributors.
  • Distribution and item placement scorecard.
  • New distribution pipeline and conversion metrics for the regional distributor universe.
  • Trade event execution and post-event reconciliation for in-region programs.


Who you will work with...

Key members of the North America Foodservice organization.

What you bring to the table... (Must have)
  • Bachelor's degree required.
  • 5-8 years of progressive commercial / distributor-facing experience in CPG or foodservice; regional distributor experience strongly preferred.


It would be great if you have... (Nice to have)
  • Direct experience with regional broadline distributors at the DSR, category management, and regional procurement levels.
  • Demonstrated track record of distribution growth, item sell-in, and JBP execution.
  • Strong selling fundamentals - opportunity identification, distributor engagement, joint planning, and execution discipline.
  • Comfort operating in the matrix between regional accountability and national distributor contracts owned by Senior Managers.
  • Cross-functional fluency across Sales Operations, Finance, R&D, and Marketing.
  • Ability to travel 50%. Role covers WA, OR, CA, AZ, CO.


Compensation and Benefits:

The target base salary range for this full-time, salaried position is between
$117,600-$161,700

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

About Campbell Soup Company

Campbell Soup Company (Campbell) together with its subsidiaries, is a manufacturer and marketer of branded convenience food products. The Company operates in five segments: U.S. Simple Meals; Global Baking and Snacking; International Simple Meals and Beverages; U.S. Beverages; and North America Foodservice. In June 2012, the Company purchased 1300 Admiral Wilson Boulevard in Camden. On August 6, 2012, the Company completed the acquisition of BF Bolthouse Holdco LLC (Bolthouse Farms). In September 2012, Vilmorin & Cie SA acquired the tomato and pepper breeding and sales business of the Company. In June 2013, Campbell Soup Co completed the acquisition of Plum Organics. In August 2013, Campbell Soup Company completed the acquisition of Kelsen Group A/S. In October 2013, it completed the sale of its European simple meals business to CVC Capital Partners.

Campbell Soup Company Careers

Join the vibrant team at Campbell Soup Company, a leader in the food industry, where your career growth and innovation meet exceptional opportunities. At Campbell, we are committed to fostering a diverse and inclusive workplace that offers numerous job opportunities across various fields. Work You’ll Do Embark on a fulfilling career journey with Campbell Soup Company and contribute to a legacy of quality and innovation. Our team is dedicated to excellence and pushing the boundaries of what is possible in the food industry. Lead with us at the forefront of the market, where your skills in leadership, teamwork, and professional development are highly valued. Campbell offers a unique position in the marketplace that combines industry expertise, culinary innovation, and a commitment to sustainability. Join a global team of professionals who are passionate about making a real impact in the company and the community. Collaborate with talented individuals who bring a wealth of knowledge and experience to the table. Campbell Soup Company Job Opportunities We are continuously expanding our team and looking for talented individuals who are eager to drive change and lead the industry. Explore a range of job opportunities, from entry-level positions to executive roles, each offering a path to personal and professional growth. Innovate with Us Be part of a company that thrives on innovation and is constantly seeking new ways to delight consumers and improve our products. At Campbell, you will have the chance to work on challenging projects that refine your skills and advance your career. Internship Programs Kickstart your career with a Campbell Soup Company internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Internships are a stepping stone to full-time employment and offer a comprehensive view of our company culture and operations. Benefits and Culture Campbell Soup Company is dedicated to supporting our team members' professional and personal growth. We offer competitive benefits, including health care, retirement plans, and continuous learning and diversity training opportunities. Our culture is one of collaboration, respect, and empowerment, making Campbell a great place to work. Leadership and Development Advance your career with leadership training and professional development programs designed to hone your skills and prepare you for future challenges. At Campbell, we believe in nurturing our team's potential and providing them with the tools they need to succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, innovative, and solution-driven team players. Explore the exciting and rewarding career opportunities waiting for you at Campbell Soup Company. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the dynamic and rewarding career paths available at Campbell Soup Company.
Learn more about Campbell Soup Company
Size
14,100 employees
Market Cap
$17 billion
Industry
Net Income
$808 million
Founded
1869
5 Year Trend
+8%
Revenue
$8.9 billion
NASDAQ

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