As a Marketing Project Manager, you will act as the central connector between Global Marketing and U.S. teams, ensuring insight-driven planning and consistent, customer-centric execution across all touchpoints. You do this by leading cross-functional collaboration, overseeing campaign development, and building scalable frameworks that enable long-term success beyond the transformation program.
This role reports to the Marketing Manager, with a dotted line to Global Marketing leadership, and is based in New York.
A Day in the Life
Leadership & Cross Functional Collaboration
- Act as the primary U.S. point of contact between Global Marketing and local stakeholders
- Orchestrate 3606 campaign execution across retail, digital, brand, and creative teams
- Drive alignment, prioritization, and execution across multiple workstreams
- Track risks, dependencies, and timelines to ensure strong execution
Brand & Marketing Strategy
- Build and maintain a U.S. marketing calendar aligned to global frameworks while adapting to local business needs and performance insights
- Identify and support development of U.S.-specific, U.S.-focused, and always-on campaigns
- Apply structured frameworks (e.g., Big Rock methodology) to prioritize moments, campaigns, and investments
Campaign Development & Execution
- Project manager the development of campaign concepts, briefs, and localized asset production in partnership with global and agency teams
- Oversee delivery of marketing assets across in-store and digital channels
- Ensure all outputs meet brand standards and reflect strong U.S. cultural relevance
- Coordinate influencer and content integration aligned with campaign timing and product launches
In-Store & Digital Experience
- Project manage development of U.S.-tailored in-store content, signage, and visual storytelling
- Ensure consistency across physical and digital touchpoints to deliver a seamless customer journey
- Collaborate cross-functionally to enhance guided shopping experiences and product storytelling
Agency & Partner Management
- Lead or support creative agency procurement, onboarding, and management
- Manage day-to-day agency relationships as it relates to timelines and deliverables
- Ensure agency output is high-quality, on time, and aligned with brand and business goals
Operating Model, Processes & Ways of Working
- Define and document scalable marketing operating models for campaign planning and execution, including governance, roles, and collaboration frameworks between U.S. and Global teams
Insights, Performance & Continuous Improvement
- Establish a structured learning agenda including performance reviews, post-mortems, and feedback loops
- Analyze campaign performance and customer insights to inform optimization and future planning
- Translate insights into actionable improvements across campaigns and processes
- Champion a test-and-learn culture and share learnings with global teams
Who You Are:
- Degree in Communication, Marketing, or related field (or equivalent experience)
- Proven ability to manage multiple projects in both digital and traditional channels
- Strong leadership and stakeholder management skills
- Analytical and results-driven, with experience using KPIs to track project impact
- Fluent in English and local language(s)
- Minimum 7 years of experience in project management within marketing or communications
- Experience managing agencies and creative talent
Compensation: $120,320**
*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the companys discretion.
**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.
Job Status: Salary, Exempt
Location 110 5th Avenue, New York, United States
