Head of GTM

Cache Ventures

$120K — $150K *
US-AnywhereIn-Person
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in GTM strategy or marketing leadership roles
  • Proven experience in defining Ideal Customer Profiles (ICP)
  • Strong understanding of media, publishing, or MarTech industries
  • Ability to create enterprise-grade messaging and sales narratives
  • Experience launching vertical-focused initiatives
  • Skill in aligning cross-departmental teams (Marketing, Sales, Product)
  • Comfortable with challenging leadership and driving strategic vision

Responsibilities

  • Define and refine the Media & Publishing ICP
  • Create compelling enterprise messaging from company positioning
  • Develop winning narratives for Sales teams
  • Produce case studies that effectively convert prospects
  • Launch targeted vertical initiatives instead of generic campaigns
  • Foster alignment among Marketing, Sales, and Product teams
  • Differentiate the brand from other verification tools

Benefits

  • Fully Remote Work allowing flexibility in work location
  • Competitive Compensation including base salary and performance bonuses
  • Flexible Time Off policies for personal needs
  • Family-Friendly Policies with paid parental leave and flexible schedules
  • Mental Health & Wellness Support to maintain work-life balance
  • Annual Home Office & Productivity Budget for workspace enhancements
  • Professional Development opportunities including courses and certifications
  • Access to Cutting-Edge Tech Stack for modern workflows
  • High-Trust, No-Bureaucracy Culture promoting collaboration and innovation
Full Job Description
Now we9re installing a Head of GTM to turn founder-driven strategy into repeatable enterprise motion.

If you want to 4run campaigns,4 this isn9t your job.

If you want to own a vertical and shape how a category thinks about deliverability and revenue, keep reading.

Requirements
What You9ll Actually Do
  • Define and sharpen our Media & Publishing ICP
  • Turn positioning into enterprise-grade messaging
  • Arm Sales with narrative that wins
  • Build case studies that actually convert
  • Launch vertical plays (not random campaigns)
  • Align Marketing 14 Sales 14 Product
  • Make sure we don9t sound like every other verification tool


You are the connective tissue.

Not the content intern.
Not the ad manager.
Not the brand mascot.

What You Won9t Own
  • Sales quotas
  • Forecast math
  • CRM hygiene
  • Operational cadence


That9s Revenue & Ops.

You own direction, positioning, and vertical leverage.

Who This Is For

You might be:
  • A GTM leader at a growth-stage SaaS
  • A marketing leader who thinks like a strategist
  • A revenue-adjacent operator who understands ICP deeply
  • Someone who has sold into Media / Publishing / MarTech

You are:
  • Comfortable challenging a founder
  • Obsessed with clarity
  • Allergic to generic positioning
  • Energized by vertical domination
  • Able to turn strategy into motion


90-Day Expectation
  • Clear Media & Publishing narrative
  • Refined ICP definition
  • Enterprise messaging playbook
  • Sales enablement overhaul
  • At least one vertical-specific launch initiative live

Benefits
Fully Remote Work

Work from anywhere. We9re a globally distributed team that optimizes for deep work, autonomy, and output, not office hours.
Competitive Compensation

Strong base salary + performance bonus. We pay for talent and expect high ownership in return.
Flexible Time Off

We operate like adults, take time when you need it. No complicated policies, no counting days.
Family-Friendly Policies

We support parents with:
  • Paid parental leave
  • Flexible schedules
  • Real understanding of life outside work
Mental Health & Wellness Support

We encourage sustainable work (not burnout) and provide access to wellness stipends or services to keep you performing at your best.
Annual Home Office & Productivity Budget

Upgrade your setup - monitors, keyboards, software, whatever helps you work better.
Professional Development

Budget for:
  • Courses
  • Certifications
  • Conferences
  • Books

Anything that helps you grow into a future COO-level operator.
Cutting-Edge Tech Stack

Work with a modern toolset and help shape how our internal systems evolve.
High-Trust, No-Bureaucracy Culture

No politics. No red tape.
Just smart people working together to build something meaningful.
Final Filter

If your resume says 4brand awareness4 more than 4revenue impact,4 this isn9t your role.
Let9s build dominance, not noise.

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