Product Manager, Mid-Market Activation

Float Financial Solutions Inc

$90K — $110K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of B2B SaaS product management in startup or scale-up environments
  • Experience owning features end-to-end with measurable impact
  • Comfortable working with metrics and analytical tools, including SQL
  • Strong customer focus with an emphasis on usability
  • Ability to effectively collaborate with Design and Engineering teams
  • Coachable with a mindset geared towards growth and learning
  • Familiarity or curiosity about AI applications in product management

Responsibilities

  • Own end-to-end product features from discovery to launch and iteration
  • Translate user and business needs into clear requirements for technical implementation
  • Collaborate closely with Design and Engineering to deliver user-friendly workflows
  • Manage product delivery risks and dependencies with clear accountability
  • Develop and maintain the product roadmap, making strategic decisions on prioritization
  • Engage with users to identify and resolve workflow challenges
  • Define success metrics and analyze data to guide product iterations

Benefits

  • Flexible hybrid work model with in-office collaboration days
  • Consideration for remote candidates within Canada
  • Occasional travel to Toronto for in-person sessions
  • Supportive work environment focused on personal growth and development
  • Access to resources for utilizing AI in product development
Full Job Description
About the Role

We're hiring a Product Manager for our Mid-Market Activation squad - one of three squads inside Float's Spend Management pillar, reporting to the Head of Spend Management.

The mission is simple to state and hard to do: put a Float card in the hands of every employee who should have one, and get them spending fast. Today, too many mid-market accounts sign with Float and then sit at a fraction of the employee coverage they should have - because issuing cards is manual, onboarding is manual, and nothing tells an admin who is missing a card.

Your job is to remove every manual step between "an employee exists" and "that employee has spent." You'll own active cardholder penetration - the share of employees at each account holding and actively using a Float card. It's one of two terms that multiply into Float's card volume, and it's yours alone.

This is a role for a PM with solid fundamentals who wants to own a real number with real scope, alongside senior product leaders. You'll work with a designer and four engineers, plus Product Ops/Analytics, Sales, and CX.

What You'll Own
Surface area
  • Card issuance and provisioning - templates, bulk create, and the workflows admins use to get cards out
  • HRIS and SCIM integrations - new hire in the HR system triggers a card, with no admin action
  • The Overview page and Action Items - the surface that tells an admin what to do next, plus the framework other squads publish their items into
  • Onboarding and activation nudges - everything between card issued and first successful transaction
  • Reimbursement-to-card conversion - turning out-of-pocket spend into a signal for who needs a card
  • Activation-window declines - first-transaction failures on brand new cards, which are usually a configuration problem at issuance rather than a limit problem
Outcomes you're accountable for
  • Active cardholder penetration
  • Median time to first spend for a new cardholder
  • Share of mid-market accounts with a live HRIS/SCIM connection
  • Share of new cards issued through automated provisioning rather than manual create


What You'll Be Responsible For
Product execution and delivery
  • Own features end-to-end, from discovery through launch and iteration.
  • Translate customer and business problems into clear requirements and user stories that engineering can estimate against.
  • Partner closely with Design and Engineering to ship intuitive, high-quality workflows on time.
  • Manage dependencies, scope trade-offs, and delivery risks with clarity and accountability.
Roadmap ownership
  • Own your squad's roadmap within a defined mission and metric. Candidate initiatives are pre-populated; sizing, sequencing, and cuts are your call, with support from the Head of Spend Management.
  • Defend that sequencing in pillar prioritization conversations, with trade-offs and impact stated plainly.
  • Balance speed, quality, and commercial priorities within your scope, and re-cut the plan when the data says the current one is wrong.
Customer-focused development
  • Talk to admins, HR, and ops teams - the people doing the provisioning - and to Sales and CX about where accounts stall.
  • Identify and remove high-friction steps in B2B workflows: permissions, bulk actions, integrations, onboarding.
Data-driven decision making
  • Define and track success metrics for everything you ship.
  • Set baselines with Product Ops early, and instrument Action Item completion, which doesn't exist today.
  • Analyze funnels and experiments to guide iteration, and improve measurement clarity in your area.
AI-enabled product and workflow thinking
  • Use AI tools to accelerate research, documentation, analysis, and planning.
  • Identify responsible, high-leverage AI use cases in provisioning and activation, and evaluate risks, data requirements, and guardrails when proposing them.


What Success Looks Like (6-12 Months)
  • You independently own and deliver against your squad's roadmap with minimal day-to-day direction.
  • Active cardholder penetration is measurably up at mid-market accounts, and automated provisioning has displaced a meaningful share of manual card creation.
  • Time to first spend is down, and first-transaction declines on new cards are down.
  • Action Item completion is instrumented, baselined, and improving.
  • You're seen as a reliable, coachable, high-growth PM who consistently raises the bar.


What We're Looking For
  • You have strong product fundamentals. 3+ years of hands-on B2B SaaS product management in a startup or scale-up. You've owned features end-to-end and can point to measurable impact.
  • You put customers first. You start from real workflow friction and care deeply about usability. You can tell a high-friction B2B workflow from a low-friction one.
  • You act like an owner. You take responsibility for outcomes, not output. You escalate risks with options and follow through on commitments.
  • You're analytically strong. Comfortable with metrics, funnels, and experimentation, with SQL familiarity or a strong partnership with data teams. You use evidence to decide and change your mind when the data is clear.
  • You have good product judgment. You can differentiate good from bad design, you think in workflows and edge cases, and you partner well with Design and Engineering.
  • You're coachable with a high growth slope. You seek feedback, learn quickly, and improve your craft. You're resilient in ambiguity and energized by growth.
  • You're curious about AI. You use modern tools to improve your productivity and clarity, and you're open-minded about how AI can improve both the product and how PMs work.
  • Nice to have
    • Fintech, spend management, or financial operations product experience
    • SMB or mid-market focused B2B SaaS
    • Exposure to integrations (HRIS, SCIM, SSO), provisioning systems, permissions, or bulk operations
    • Experience with activation, onboarding, or growth-style product work


This Role May Not Be a Fit If
  • You prefer heavy direction rather than operating independently within a defined scope.
  • You struggle to connect product work to measurable outcomes.
  • You avoid analytical work, or decision-making based on data.
  • You resist new tools, feedback, or evolving workflows.


Flexible Work Model

Float is Toronto-based with a hybrid model: in-office collaboration days, plus occasional in-person time for workflow-discovery sessions. Remote candidates within Canada considered, with occasional travel to Toronto.

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