Plaid

Product Manager, Link Growth [Consumer]

Plaid$120K — $145K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-5 years experience in product management focused on consumer onboarding or growth
  • Proven track record of launching consumer-facing features via rapid experimentation
  • Ability to clearly communicate complex ideas to diverse audiences
  • Experience in driving roadmap and prioritization with measurable impacts
  • Strong opinions on user experience (UX) and data analysis

Responsibilities

  • Define and maintain the sign-up roadmap based on quarterly and half-year goals
  • Drive prioritization and execution through build, measure, iterate processes
  • Identify growth opportunities through consumer feedback and data analysis
  • Collaborate with cross-functional teams including design, research, data science, and compliance
  • Ensure Link's compatibility with emerging AI fintech use cases

Benefits

  • Medical, dental, and vision insurance
  • 401(k) retirement plan
  • Equity and/or commission opportunities
  • Supportive culture that values diverse experiences
  • Emphasis on high ownership and rapid decision-making
Full Job Description
Plaid's Consumer team owns all of Plaid's consumer facing surfaces. This includes Link, Plaid's flagship product, which has been used by over half of all US adults to share their information safely and securely with financial applications. Link drives the vast majority of Plaid's revenue. We're also building out Plaid's first B2C product, which is an exciting, 0-1 space for us. Both areas are top business priorities.

As the Link Growth PM, you will own conversion at Plaid and evolve it for a growingly agentic world. Link is the front door to Plaid's products, so this is a meaningfully large responsibility: (1) Any improvement in Link conversion has direct revenue impact, and (2) We're seeing a massive uptick in AI-companies launching fintech products, so making Link compatible for their use cases is one of our highest priorities.

Responsibilities

Define the roadmap for sign up for quarterly / half year goals and partner with cross-functional team to hit them
  • Drive prioritization and execution (build, measure, iterate)
  • Identify opportunities through consumer feedback and staying close to our data / dashboards
  • Partner with cross-functional team (design, research, data science, ML, legal, and compliance) to do all of the above

Qualifications
  • 2-5 years in product management, building consumer onboarding, growth, or related products, shipping consumer-facing changes
  • You have successfully launched consumer facing features through rapid experimentation driving meaningful outcomes in the user journey and represented via metrics
  • You can communicate complex concepts succinctly for broad audiences to drive decisions
  • You have driven roadmap and prioritization exercises and shown that you have driven clear impact through your decisions


Other things that matter
  • You thrive in a culture of high ownership, velocity, and throughput, and speak your mind regardless of level
  • You have a strong opinion on both UX and data

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

About Plaid

Plaid is a financial services company based in New York City. The company builds a technology platform, which enables applications to connect with users' bank accounts. Plaid focuses on enabling consumers and businesses to interact with their bank accounts, check balances, and make payments through financial technology applications. The company was founded in 2013 by Zach Perret and William Hockey. In January 2020, Visa announced that it would acquire Plaid for $5.3 billion. The acquisition was completed in January 2021.
Learn more about Plaid
Size
600 employees
Industry
Founded
2011

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