ResponsibilitiesOn a day-to-day basis, you will:- Plan and execute event strategy
- Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments)
- Own end-to-end execution of trade shows, conferences, hosted events, and webinars
- Drive demand generation through events
- Design event campaigns that generate qualified pipeline and accelerate opportunities
- Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up
- Develop messaging and content
- Create compelling, top-of-funnel marketing content including messaging and value propositions, speaking abstracts and submissions, email and social media campaigns
- Ensure consistency of messaging across channels and audiences
- Manage event logistics and operations
- Coordinate with vendors, agencies, and internal stakeholders to ensure flawless execution
- Manage event budgets, timelines, and deliverables
- Own social media and digital amplification for events
- Plan and execute event-related social media campaigns before, during, and after events
- Maximize reach, engagement, and attendance through digital channels
- Collaborate cross-functionally
- Partner with product marketing, technical experts, regional marketing teams, and external partners
- Ensure alignment between event messaging and product priorities
- Measure and optimize performance
- Track event KPIs including attendance, engagement, pipeline contribution, and ROI
- Use insights and data to continuously improve event strategy and execution
QualificationsMost important: You understand how events drive business impact- You bring strong experience in event marketing and demand generation, preferably in B2B technology
- You are a highly organized project manager who can manage multiple complex events simultaneously
- You have a strong marketing foundation, including campaigns, messaging, and digital channels (email, social)
- You are a strong communicator and writer, able to translate technical concepts into clear, engaging marketing content
- You have a collaborative mindset, working effectively across sales, product, and marketing teams
- You are data-driven, with the ability to measure performance and optimize ROI
- You are a self-starter, comfortable operating in a fast-paced, global environment
Nice to have:- Experience in networking, cloud, security, or AI infrastructure markets
- Familiarity with service providers, enterprise IT, or data center ecosystems
Education and experience:- Bachelor's degree in marketing, business, or a related field are preferred
- 5-7 years of experience in event marketing, field marketing, or demand generation roles
The level of role and salary will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.
California Pay Range: MIN $149,850- MAX $249,750
Colorado Pay Range: MIN $138,750 - MAX $231,250
Note: For other locations, pay ranges will vary by region.
US Employees may be eligible for the following benefits:
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
