Sprout Social makes social media management, advocacy and analytics software for businesses. Sprout helps brands communicate with customers on social channels, collaborate across teams and measure the effectiveness of their efforts. Sprout’s platform offers users the ability to integrate with Twitter, Facebook, LinkedIn, Instagram, Google+, Zendesk, UserVoice, Feedly and Google Analytics. Bambu by Sprout Social, launched in August 2015, is a social media employee advocacy platform that enables organizations to curate content so that their employees can read and share it across social networks. Sprout Social was founded in 2010 by Justyn Howard, Aaron Rankin, Gil Lara and Peter Soung. Sprout is a privately held company backed by the venture funds of Goldman Sachs, New Enterprise Associates and Lightbank. Customers include Hyatt, Marvel, Microsoft, Uber, Zendesk and Zipcar.