Pulte Group

Product Manager Digital Marketing

Pulte Group • $90K — $120K *
Atlanta, GA 30349In-Person
Consumer Technology
Less than 5 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Communications, Business, or related field
  • 4-6 years of experience in marketing technology, digital marketing, or analytics
  • Knowledge of analytics platforms, CRM, and CDP systems
  • Proficiency in Project Management, preferably with Agile methodology
  • Strong analytical and problem-solving skills
  • Attention to detail and organizational skills
  • Excellent verbal and written communication skills

Responsibilities

  • Define success metrics and identify opportunities for improving user engagement and conversion
  • Develop reporting and dashboards to inform marketing performance
  • Monitor and optimize digital consumer experiences for better engagement and satisfaction
  • Translate analytical insights into actionable marketing strategies
  • Collaborate with cross-functional teams to test and refine engagement strategies
  • Support the evolution of marketing and customer data platforms
  • Manage multiple initiatives and coordinate projects across departments

Benefits

  • Flexible work environment
  • Collaborative and innovative team culture
  • Opportunities for professional development and growth
  • Access to advanced marketing technology tools
  • Engagement with diverse cross-functional teams
  • Ability to influence and drive marketing strategies
Full Job Description
Job Summary

The Digital Marketing Product Manager partners across Marketing, Sales, IT, and other business functions to advance digital marketing and consumer engagement capabilities for a nationwide homebuilder. This role is instrumental in enabling and evolving marketing technology solutions that connect data, platforms, and consumer touchpoints across the homebuying journey.

Primary Job Responsibilities

Digital Experience & Consumer Engagement Insights
  • Partner with stakeholders to define success metrics and uncover opportunities to improve acquisition, engagement, and conversion on our websites, in our communications, and through other digital touchpoints
  • Develop and evolve reporting, dashboards, and insights that inform marketing performance and consumer engagement strategies; coordinate with vendors as needed
  • Monitor and optimize digital experiences across consumer touchpoints to improve engagement, satisfaction, and conversion (i.e. identifying friction points, enhancement opportunities, etc.)
  • Translate data into actionable recommendations that influence campaign strategy, digital experience, and customer lifecycle management
  • Partner with cross-functional teams to test, learn, and iterate on engagement strategies


Platform & Capability Enablement
  • Support the evolution of marketing and customer data platforms to enable segmentation, personalization, and journey orchestration on our websites and in our sales centers
  • Contribute to broader digital and consumer engagement capabilities beyond current platforms as business needs evolve


Analytics and Dashboards:
  • Develop and maintain self-serve dashboards and recurring performance reporting using available marketing and customer data (e.g., Adobe Analytics, Dynamics 365, etc.)
  • Partner with Marketing stakeholders to define KPIs, translate questions into reporting requirements, and interpret trends to drive optimization; coordinate with vendor partners as needed


Cross-Functional Program & Project Delivery
  • Support roll-out, adoption, and ongoing enhancement of marketing technology capabilities; document requirements and coordinate training/enablement as needed
  • Manage multiple initiatives to support our division field marketing partners, including intake management, timelines, cross-functional status communication and training as necessary
  • Partner across Marketing, Sales, IT, and other teams to identify and deliver new capabilities that support business growth
  • Participate in evaluating and piloting new tools, technologies, and approaches to enhance marketing effectiveness and consumer engagement
  • Perform other duties as assigned


Management Responsibilities
  • Not applicable


Scope
  • Decision Impact: Individual
  • Department Responsibility: None
  • Budgetary Responsibility: No
  • Direct Reports: No
  • Indirect Reports: No
  • Physical Requirements: Not applicable


Required Education/Experience
  • Minimum Bachelor's Degree in Marketing, Communications, Business, or other related Area, or equivalent experience
  • Minimum 4-6 years of experience in marketing technology, digital marketing, analytics, or related field


Required Licensing, Registration and/or Certifications
  • Not applicable


Required Skills/Knowledge
  • Working knowledge of analytics platforms, CRM systems and CDP systems
  • Advanced Project Management and Timeline Skills (i.e. Agile methodology)
  • Analytical mindset with solid problem-solving capabilities
  • Familiarity with Troubleshooting IT Issues
  • Detail-oriented
  • Expert interpersonal, organizational, and planning skills
  • Effective verbal and written communication skills
  • Ability to work on multiple assignments concurrently
  • Ability to identify and mitigate project programs/risks

About Pulte Group

PulteGroup, Inc. is an American residential home construction company based in Atlanta, Georgia, United States. The company is the 3rd largest home construction company in the United States based on the number of homes closed. In total, the company has built over 775,000 homes. The company operates in 44 markets in 23 states. In 2021, it ranked 284th on the Fortune 500. The company was founded by Bill Pulte in Michigan, and moved its headquarters to Atlanta, Georgia in 2014. Since 2016, Ryan Marshall has been the President and CEO of the company.
Learn more about Pulte Group
Size
6,182 employees
Market Cap
$10.5 billion
Industry
Real Estate & Construction
Net Income
$1.4 billion
5 Year Trend
+12.7%
Revenue
$11 billion
NASDAQ
PHM
* Ladders Estimates

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