AFL Global

Product Line Manager (Hybrid Office Schedule)

AFL Global • $89K — $149K *
Westford, MA 01886Hybrid
Telecommunications & Hardware
5 - 7 years of experience
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Engineering, Science, Business, or related field
  • 5+ years in product marketing, development, or a related area
  • Strong project management skills
  • Technical acumen in optical networking or telecommunications
  • Expertise in product management/marketing, NPI process, and product lifecycle management
  • Experience in matrix and global environments
  • Occasional travel (~20%) and extended hours may be required

Responsibilities

  • Establish long-term vision and strategy for assigned product ranges to achieve market performance goals
  • Communicate product line vision and strategy to stakeholders as the product champion
  • Manage product life cycle to maximize overall return within business plans
  • Lead commercial input to new product development, identifying market segments and customers
  • Coordinate training, tools, and processes to support sales throughout the buyer's journey
  • Accountable for financial performance of new product introductions post-launch
  • Determine product pricing using market research and cost analysis

Benefits

  • Opportunity for a hybrid work schedule (remote and in-office)
  • Commitment to quality and regulatory compliance
  • Supportive of personal development and training opportunities
  • Culturally rich environment in a fast-paced and complex industry
  • Collaborative team atmosphere with cross-functional engagement
Full Job Description
We are seeking a Product Line Manager (PLM) to join our Test & Inspection team at our Westford, MA location. The Product Line Manager's primary role is to deliver product and market intelligence to AFL with the objective of increasing market share for assigned product range(s). The PLM will define product, pricing, and promotion strategies. After gaining knowledge of our environment, there is the opportunity for this position to work under our Hybrid schedule working both in the office and remotely.

Responsibilities

Strategy
  • Achieves long term market performance goals by establishing the long-term vision and strategy for assigned product ranges
  • Acts as the champion and evangelist for communicating the product line vision and strategy to all relevant participants and stakeholders

Portfolio Management
  • Successfully manages designated product range(s) over its life cycle in the broader product portfolio of the business area in a manner that maximizes the overall return/profit to the company, within the context of company, business area and marketing plans. Ensures compliance with quality systems, regulatory requirements, and commercial change process.
  • Leads the commercial input to the product development process including the development of product market requirements and identification of target market segments and customers for new products.
  • Manages all aspects of the product (s) life cycle starting with the detailed planning phase (in development) until the product is Defines Product Models and Structures. Identify Offerings Items & Structures.

Sales Enablement
  • Identifies the requirements for coordinating the development and deployment of the training, content, processes, practices and tools needed to support salespeople throughout the buyer's journey. This includes working collaboratively with sales, marketing, partners and other key stakeholders to increase sales results and productivity.
  • Responsible for the performance of new product introductions including accountability for project pro-forma post launch financial performance.

Pricing
  • Determines product pricing by utilizing market research data; revising production and sales costs; anticipating volume; costing special and customized orders.
  • Effectively manages prices including list price and customer or project level discounting to balance growth, capacity utilization and product line profitability objectives.

Other
  • Establishes a commitment to quality and communicate the importance of meeting statutory, regulatory and customer requirements.
  • Ensures quality policy is understood, implemented, and maintained at all levels of the organization.
  • Establishes and communicate quality objectives that are measurable and consistent with the quality policy.

Qualifications
  • Bachelor's degree in Marketing, Engineer, Science, Business Administration, or related field
  • 5+ years of experience in product marketing, product development or related field
  • Strong project management skills
  • Optical networking or telecommunications product/industry/technical acumen
  • Product Management/Marketing expertise, including market trends/analysis, NPI process, product roadmap development, product life-cycle management
  • Experience working effectively within a matrix environment
  • Experience working in a global environment
  • Occasional travel may be required; approximately 20% or less
  • Ability to work extended hours to accommodate global operations may be required

Personal Qualities
  • Excellent oral and written communications skills
  • Ability to work in teams and build collaborative relationships
  • Strong analytical and process skills

Other information
  • AFL is a fast paced and complex environment
  • Role is a critically important role in our Test & Inspection team
  • Salary range for this Product Line Manager role is $89,700 - $149,500 per year based on personal and industry experience


About AFL Global

AFL Global is a leading provider of integrated solutions in the fiber optics industry. The company offers a wide range of products and services, including fiber optic cable, connectivity, and accessories, as well as engineering, installation, and maintenance services. AFL Global serves a variety of industries, including telecommunications, broadband, electric utility, and enterprise.
Learn more about AFL Global
Size
5,000 employees
Industry
Business Services
Founded
1984
* Ladders Estimates

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