Salesforce

Product Adoption Specialist - Platform

Salesforce$90K — $120K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in Management Consulting, Strategy, or Customer Success roles, with a focus on B2B Service/Support operations.
  • Proven strategic problem solver, generating insights that drive measurable business outcomes.
  • Fluency in Platform operations metrics, with an emphasis on what matters to leaders.
  • Experience developing maturity models or methodologies for complex technical products.
  • Strong analytical skills, capable of building frameworks and providing data-driven guidance (SQL/Tableau proficiency a plus).
  • Curiosity and empathy to understand user struggles and interview for root causes of adoption issues.

Responsibilities

  • Lead research and strategy for Platform Adoption, bridging product innovation with customer realization.
  • Analyze usage patterns to evolve 'Adoption Paths' for high retention and productivity.
  • Investigate stalled implementations, identifying and resolving common 'failure modes' through programmatic solutions.
  • Develop strategies for driving adoption of new features immediately upon release.
  • Work with Digital Success teams to translate research into automated guidance for customer success.

Benefits

  • Opportunity to drive high-impact cross-functional efforts in customer success.
  • Chance to shape customer service transformation for leading companies.
  • Access to tools and support for professional development in strategy and analytics.
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Customer Success

Job Details

Role Description

The Customer Success Adoption team is looking for a highly driven and collaborative Product Adoption Specialist to lead research and strategy for Platform Adoption.

This is a high-impact, cross-functional role that blends rigorous research, data analysis, and program execution. You will act as the bridge between product innovation and customer realization. You won't just track adoption; you will investigate why customers struggle, identify the "Adoption Paths" that lead to healthy operations, and codify those insights into scalable programs. You will synthesize insights into strategic recommendations that influence Product, Customer Success, and the Digital teams, helping us move from "high-touch" intervention to "high-scale" digital guidance.

Sample Projects You’ll Lead

  • Evolve Platform "Adoption Paths": Analyze usage patterns across our most successful customers to identify the specific feature combinations that drive high retention and agent productivity. (e.g. Security, Infrastructure, etc.)

  • Friction Analysis & Resolution: Lead deep-dive research into stalled implementations to categorize common "failure modes" and then design programmatic interventions to solve them at scale.

  • Release-Based Adoption Strategy: Proactively analyze Platform roadmaps to identify high-value opportunities and create the strategy for how we encourage customers to adopt new innovation immediately upon release.

  • Digital Strategy Partnership: Partner with our Digital Success teams to translate your research into automated guidance, providing the subject matter expertise needed to digitize our success methodology.

Your Impact
  • Drive Roadmap Adoption: Ensure that as new Platform features drop, we have a clear plan for how to drive their usage so we can keep customers on the cutting edge of the platform.

  • Scale Success: Move our adoption strategy from relying solely on CSMs to utilizing data-backed recommendations that inform our digital channels and scaled programs.

  • Operationalize Value: Create the frameworks that allow customers to measure not just usage (e.g., "we set up the console") but outcomes (e.g., "we reduced case resolution time by 20%").

  • Empower the Field: Equip our field teams with the data-backed playbooks and narratives they need to drive healthy adoption conversations with Platform leaders.

What We’re Looking For

  • 8+ years in Management Consulting, Strategy, or Customer Success roles, ideally with a focus on B2B Service/Support operations.

  • Strategic Problem Solving: Proven ability to generate strategic insights that drive measurable business outcomes, moving beyond data reporting to actionable recommendations.

  • Platform Operations Fluency: Familiarity with the metrics that matter to Platform leaders.

  • Adoption Architect: Experience taking a complex technical product and breaking it down into a step-by-step maturity model or success methodology.

  • Data-Driven Mindset: Strong analytical skills with the ability to identify trends, build frameworks, and guide decisions through data (SQL/Tableau proficiency is a plus).

  • Curiosity & Empathy: A strong desire to "learn the struggle" and interview frustrated admins/business users to get to the root cause of adoption blockers.

Preferred Qualifications

  • MBA or advanced degree in business, analytics, or related field.

  • Experience with Platform and familiarity with impacts to Sales/Service clouds

  • Proficiency in data visualization tools (e.g., Tableau, CRM Analytics).

  • Passion for innovation and the future of customer success.

This is more than a strategy role—it’s your chance to shape how the world’s leading companies transform their customer service. If you thrive at the intersection of insight and influence, strategy and storytelling, we’d love to meet you.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
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