Riot Games is looking for a Principal Publishing Product Manager to embed with an early-stage development team working on an unannounced project.
As an embedded member of the development team, you will bring player, market, and publishing perspectives into product development from its earliest stages. You will help shape the product vision, define target audiences and target markets, validate player value, and identify what must be true for the experience to succeed.
Working closely with Product, Design, Insights, Development, Publishing, and regional teams, you will drive learning, inform product decisions, and build the publishing strategy from the ground up. As the product moves to launch, you will lead publishing readiness and go-to-market planning, helping prepare the product for a successful global launch and long-term player success.
Responsibilities:- Serve as the senior publishing product partner embedded within the development team, representing player and publishing perspective in product tradeoff discussions, ensuring publishing considerations meaningfully influence development and launch decisions.
- Define target audiences, player needs, value propositions, and market opportunities.
- Bring player, audience, market, and publishing insights into product strategy & roadmap decisions
- Develop the publishing strategy, positioning, and go-to-market plan from concept through launch and into live operations.
- Evaluate product scope, sequencing, and investment recommendations based on player value and market opportunity.
- Identify potential ecosystem, connected player experiences, community, competitive, and regional opportunities early in development.
- Define success metrics for product validation, launch readiness, and long-term player engagement + value.
- Align senior stakeholders around strategic choices, risks, tradeoffs, and next steps.
- Lead cross-functional publishing readiness, ensuring the product is prepared for successful regional launches and long-term live operations.
Required Qualifications: - 10-12+ years of experience in publishing product management, product management, product strategy, go-to-market strategy, or a related discipline.
- Expertise in shaping a digital product or platform during early development.
- Expertise in translating will be player and market insights into product strategy and prioritization.
- Expertise in developing and testing audience, positioning, or product-market-fit hypotheses.
- Strong understanding of digital products, live-service games, and player lifecycle strategy.
- Expertise in leading ambiguous, cross-functional initiatives with senior stakeholders.
- Strong strategic thinking, communication, facilitation, and influence skills.
- Ability to operate independently with limited oversight.
Desired Qualifications:- Experience working within game development or R&D environments.
- Experience supporting products from concept through validation, early production, and launch.
- Experience developing products that span multiple player touchpoints or connected experiences.
- Familiarity with competitive ecosystems and social play.
- Experience with global audience development and regional market testing.
- Experience developing phased go-to-market or test-and-learn approaches.
- Personal interest in games and emerging player experiences.
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
Our Perks:Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our
benefits pages for more information.
