In the minute it takes you to read this job description, Bluecore has launched over 100,000 individually personalized marketing campaigns for our retail ecommerce customers!

Principal Product Designer

Help shape the future of AI commerce, from the foundations up.

We're looking for a Principal Product Designer to champion design across Alby's multi-agent platform, a system that's redefining how brands use AI to sell online. Our product blends cutting-edge LLM tech with deeply considered UX to guide shoppers, empower marketers, and orchestrate complex ecommerce workflows with simplicity and clarity.

As Principal Designer, you won't just design interfaces. You'll shape the experience strategy for a system of AI agents and their surrounding tooling. You'll partner closely with founders and cross-functional leads to define design standards, lead large problem spaces, and set the tone for how design operates at Alby. As the second designer on a small-but-mighty team, this is a rare opportunity to help establish a design culture at a company building at the frontier of AI-powered commerce and beyond.

This role will require you to be in our NYC office 3 days a week, Monday, Tuesday & Wednesday.
What You'll Do

• Define UX strategy for a multi-agent AI system, leading the design of experiences that serve merchants, marketers, and shoppers.
• Lead end-to-end design across high-impact projects. Complex admin tooling, agent playbooks, knowledge systems, response categorization, and more.
• Build systems that scale. From conversation design patterns to knowledge architecture to visual QA standards.
• Collaborate cross-functionally with product, engineering, and GTM teams to translate fuzzy AI behavior into legible, guided UX flows.
• Shape the structure and standards of our design org, from process to critique culture.
• Contribute to product and company strategy through a design lens, balancing high craft with high velocity.
• Champion usability, clarity, and visual excellence across the product. Help everyone at alby raise the bar.

You Might Be a Fit If You...

• Have 7+ years of experience designing complex software, ideally in AI, developer tools, or systems-heavy SaaS environments.
• Can think across multiple levels of abstraction-from atomic UI patterns to high-level agent orchestration.
• Thrive in ambiguity, balancing experimentation with systemization.
• Have a sharp eye for craft. You care deeply about visual hierarchy, interaction clarity, and information design.
• Communicate clearly and influence thoughtfully-whether giving feedback, presenting to leadership, or collaborating asynchronously.
• Are fluent in Lean UX, user research, fast shipping, and post-launch iteration.
• Believe that great design is as much about structure and logic as it is about polish and delight.
• Bring energy, curiosity, and empathy to every problem you touch.

What Makes This Role Unique

• Design at the frontier: You'll be defining UX for emergent AI behavior, helping people trust, guide, and understand AI agents.
• Multi-user complexity: Alby serves merchants, marketers, and shoppers-with unique UX needs across each.
• Early-stage opportunity: We're a small team with a big mission, and you'll be a foundational design leader.
• High autonomy and ownership: Design is a critical function at Alby. You'll shape how the company thinks about product and user experience.

Salary Range:

$130,000 - $190,000 base salary

Our salary ranges are based on paying competitively for our size and industry. Salary is just one part of our total compensation package that includes equity, perks & benefits, and development opportunities at Bluecore. Individual pay decisions are based on several factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other Bluecorians. We expect that the majority of candidates who are offered roles at Bluecore to land well within our salary ranges based on these factors.

More About Us:

Bluecore is a multi-channel personalization platform that gives retailers a competitive advantage in a digital-first world. Unlike systems built for mass marketing and a physical-first world, Bluecore unifies shopper and product data in a single platform, and using easy-to-deploy predictive models, activates welcomed one-to-one experiences at the speed and scale of digital. Through Bluecore's dynamic shopper and product matching, brands can personalize 100% of communications delivered to consumers through their shopping experiences, anywhere.

This comes to life in three core product lines:

• Bluecore Communicate™ a modern email service provider (ESP) + SMS

• Bluecore Site™ an onsite capture and personalization product
• Bluecore Advertise™ a paid media product

At Bluecore we believe in encouraging an inclusive environment in which employees feel encouraged to share their unique perspectives, demonstrate their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to building a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.