Principal Product Designer, AI

Warner Bros. Entertainment Inc.$189K — $352K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of product design experience, particularly in consumer-facing products.
  • 3+ years of experience with AI/ML technologies, especially with large language models and recommendation systems.
  • Strong understanding of AI fundamentals applicable in product experiences; media industry experience is a plus.
  • Proficient in Figma, prototyping, and using design systems; familiar with Confluence and Jira for program management.
  • Excellent communication and interpersonal skills, with a track record of influencing design across teams.
  • Data-driven approach with experience in user testing and metrics improvement.
  • Mastery of UX design best practices, including usability and research methodologies.

Responsibilities

  • Develop a bold user experience vision for AI-driven consumer interactions.
  • Collaborate with Product partners to prioritize impactful features that enhance user engagement.
  • Identify user needs and create innovative user experiences through rapid prototyping.
  • Ensure AI features integrate smoothly across platforms and are user-friendly.
  • Guide UX strategy using user research and analytics to address pain points.
  • Act as a thought leader in ethical AI design within the news media landscape.

Benefits

  • Comprehensive health insurance coverage.
  • Wellness program support for employees.
  • Life and disability insurance options.
  • Retirement savings plan opportunities.
  • Paid holidays, sick leave, and vacation.
Full Job Description
Your New Role

We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

CNN is looking for a Principal Product Designer to lead our consumer AI experiences across user-facing digital platforms. This is a senior level individual contributor role that will lead design innovation on our high-impact digital surfaces through smart and delightful AI features. The ideal candidate is an experienced designer, who will incorporate their deep fluency in AI technologies and passion for news media to shape new ways for our consumers to engage with the news. You’ll collaborate closely with design across the org, Product, Engineering, Editorial, UXR and Analytics teams.

Your Role Accountabilities

  • You will be an integral part of CNN’s design team, developing and steering a bold user experience vision for evolving consumer experiences through delightful AI features, from content discovery to comprehension to personalization.

  • You will collaborate closely with your Product partner on a roadmap that prioritizes high-impact features that deepen engagement and enhance the end users’ experiences, from personalized feeds to dynamic homepages to conversational agents that allow users to better understand the news.

  • Your work will include identifying user needs, producing cutting-edge user experiences, conducting rapid prototyping to iteratively test and validate product features and see new features and enhancements through launch.

  • You will partner closely with other designers and design leaders on driving an innovative design vision while ensuring AI features feel seamless, natural, and cohesive across surfaces and platforms.

  • You will guide the overall UX strategy for consumer AI experiences, with user research and analytics data, to develop a deep understanding of how users engage, what matters to them, and identify designs that uniquely solve pain points and move key business metrics.

  • You will serve as a thought leader for ethical and responsible AI design. You understand the media landscape, and you are innovative, and committed to pushing the boundaries of CNN.

Qualifications & Experience

  • 12+ years' related work experience in product design with a proven track record of launching innovative consumer-facing products

  • 3+ years working with AI/ML technologies, including experience with large language models, recommendations systems, or generative interfaces.

  • Strong understanding of AI fundamentals and their application in product experiences; comfort partnering with technical leads and data scientists. Experience in media companies is a plus.

  • Expertise in Figma, prototyping and a deep knowledge of utilizing design systems; extensive experience in program management tools such as Confluence and Jira.

  • Impeccable written and verbal communication, facilitation, and interpersonal skills, and a proven track record of executing a design vision and leading through influence cross-functionally.

  • Data-driven, with extensive experience testing and refining to continually improve upon metrics.

  • Mastery of best UX design practices, including usability principles, user research methodologies and testing techniques.

  • Bachelor's degree in design, human-computer interaction (HCI), or equivalent professional experience.

About Warner Bros. Entertainment Inc.

Warner Bros. Interactive Entertainment is an American video game publisher based in Burbank, California, and part of the newly-formed Global Streaming and Interactive Entertainment unit of Warner Bros. Discovery. WBIE was founded on January 14, 2004 under Warner Bros. and transferred to the Home Entertainment division when that company was formed in October 2005. WBIE manages the wholly owned game development studios TT Games, Rocksteady Studios, NetherRealm Studios, Monolith Productions, WB Games Boston, Avalanche Software, and WB Games Montréal, among others.
Learn more about Warner Bros. Entertainment Inc.
Industry
Founded
1918

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