We are seeking a Principal Product Manager - Technical to lead transformative Gen AI initiatives that will revolutionize the seller experience for Amazon Business 3P sellers. This is a high-visibility, high-impact role where you will define and execute a multi-year strategic vision for AI-powered seller tools that fundamentally change how sellers engage with business customers. Our 3P sellers face unique challenges: many are unaware of the business customers they serve; B2B features are often disconnected from familiar workflows, and sellers of different sizes and sophistication levels need different levels of support. You will lead the charge in transforming this experience through intelligent, AI-powered solutions that make B2B selling accessible to any seller while helping them identify and capture high-value opportunities. As the Principal PMT for Gen AI Seller Experience, you will: A. Define the Strategic Vision: Create and drive a multi-year roadmap for Gen AI-powered seller experiences that transforms how sellers do B2B. You'll work in ambiguous spaces where the opportunity and strategy are not yet fully defined, bringing clarity and creating frameworks that enable organizational action. B. Build Intelligent AI Systems: Lead development of AI-powered tools including specialized B2B agents integrated into seller workflows, intelligent alert systems that surface opportunities at the right time, and advanced tools for quote management, deal negotiations, and dynamic pricing optimization. C. Drive Cross-Organizational Impact: Partner with engineering, science, design, and business teams across AB, Selling Partner Services, Applied AI, and AWS to deliver innovative Gen AI solutions. You'll influence strategic direction across multiple organizations and drive alignment on complex, cross-org initiatives. This is critical to success in the role. D. Champion Seller Success: Serve as the Voice of the Seller by developing deep expertise through direct engagement with sellers of all sizes-from individual entrepreneurs to enterprise brands. You'll translate diverse seller needs into breakthrough product solutions that drive measurable adoption and business growth. E. Lead Technical Innovation: Demonstrate strong technical acumen in user experience, Gen AI, agentic AI systems, and AI platform architectures. You'll make complex technical tradeoffs while maintaining focus on business outcomes and seller value. F. Deliver Results - Driving measurable impact on seller success and business metrics. Key job responsibilities Strategic Vision & Product Leadership 1. Define North Star vision for Gen AI-powered seller experiences through detailed documentation such as 3 Year Vision Narratives and PR-FAQs 2. Lead end-to-end product strategy for Gen AI seller tools, from conception through launch and iteration 3. Manage a major product suite that transforms how sellers engage with business customers 4. Work in ambiguous spaces, bringing clarity and creating frameworks that enable organizational action Cross-Functional Collaboration 5. Partner with engineering, science, design, and business teams to deliver innovative Gen AI solutions 6. Influence strategic direction across multiple organizations and drive alignment on cross-org roadmap planning 7. Collaborate with domain teams across Pricing, Selection, Delivery, and other areas to federate development Customer-Centric Innovation 8. Champion seller needs throughout design, build, and launch phases with high visibility across the organization 9. Develop recognized expertise through direct engagement with diverse seller personas 10. Balance seller control and trust concerns with efficiency benefits through thoughtful product design 11. Drive adoption of Gen AI features that help sellers optimize their B2B business Technical Depth & Execution 12. Demonstrate strong technical acumen in Gen AI, machine learning, agentic AI, and AI platform architectures 13. Make complex technical tradeoffs while maintaining focus on business outcomes 14. Drive prioritization in a multi-tenant environment 15. Own product delivery, working with TPMs and engineering teams to ensure successful execution About the team Independent third-party (3P) sellers represent a critical growth engine for Amazon Business, contributing around 2/3rd of Amazon Business revenue. 3P sellers are essential partners in delivering the unique value propositions that business customers need-from business pricing and bulk selection to specialized certifications and specialty fulfillment. AB3P Product and Tech team's charter is to equip 3P Sellers with the data, tools, and insights to meet the unique purchasing needs of business customers. We're focused on reducing friction and empowering sellers to succeed in the B2B space by building innovative tools and experiences that help them understand and serve business customer needs, manage complex B2B requirements, and grow their businesses on the Amazon Business. BASIC QUALIFICATIONS - Bachelor's degree - Experience owning/driving roadmap strategy and definition - Experience with feature delivery and tradeoffs of a product - 10+ years of technical product or program management experience - Experience working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage - Experience working effectively with science, data processing, and software engineering teams - Experience using data and metrics to influence senior leadership and drive organizational change PREFERRED QUALIFICATIONS - Experience working directly with Engineers on product enhancements - Experience in project management methodologies, business analysis, or process improvement - Experience with developing machine learning and natural language processing products - 1+ years of B2B environment experience - Experience in successful technology product work from ideation through launch - Experience presenting complex ideas in writing in the form of authoring white papers, proposals, or other formal strategy documents