Intuit Inc

Principal Market Researcher

Intuit Inc • $199K — $269K *
Mountain View, CA 94040In-Person
Finance & Insurance
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 12+ years in market research with focus on brand tracking, segmentation, pricing, and behavioral economics.
  • Proven experience using research to influence critical product and marketing decisions.
  • Deep expertise in mixed-methods research including survey design, statistical analysis, and data visualization.
  • Proficiency in applying AI across the research lifecycle, with a strong grasp of its ethical implications.
  • Ability to derive strategic insights from incomplete or conflicting data.
  • Excellent communication and influence skills to interact with executive-level stakeholders.
  • Strong ability to prioritize and navigate through ambiguity autonomously.

Responsibilities

  • Own and shape the research agenda for QuickBooks Mid-Market to align with business priorities.
  • Act as a thought partner to senior leadership, identifying knowledge gaps and influencing cross-functional strategies.
  • Lead complex research initiatives that combine qualitative and quantitative methods for comprehensive market understanding.
  • Synthesize diverse data sources to uncover trends, opportunities, and risks, providing clear recommendations.
  • Develop insight frameworks that enhance organizational knowledge and facilitate informed decision-making.
  • Collaborate with Research Operations to enhance research quality standards and improve operational efficiency.
  • Champion responsible AI practices in research, ensuring quality and privacy while leveraging technology.
  • Mentor teams and establish best practices in decision-oriented research methodologies.

Benefits

  • Intuit provides a competitive compensation package with performance-based rewards.
  • Eligibility for cash bonuses and equity rewards as part of compensation.
  • Comprehensive employee benefits to enhance overall well-being.
Full Job Description
Intuit's Global Business Solutions Group is looking for a Principal Market Researcher to serve as a strategic intelligence partner for QuickBooks Mid-Market growth. The role will lead the research agenda, transform insights into proprietary strategic advantages by applying robust evidence-based synthesis-connecting the dots across complex, disparate data to provide the actionable intelligence that gives our partners the confidence to take bold risks and invest to win.

In this role, you will be the objective voice of the customer/audience, with strong quantitative skills and qualitative depth, bridging the gap between human empathy and strategic business implications to drive business metrics ( acquisition , retention, monetization). We are looking for a leader with 'extreme ownership' who can navigate ambiguity and move with the velocity required to power prosperity globally.

Responsibilities
  • Own the research and strategic intelligence agenda for QuickBooks Mid-Market, translating business priorities into a focused roadmap of high-value questions that drive measurable customer and business outcomes.
  • Serve as an objective, evidence-based thought partner to senior leaders, identifying knowledge gaps, challenging assumptions, and shaping decisions across product, marketing, GTM, pricing, and growth strategy.
  • Lead complex mixed-method research programs, integrating qualitative research, quantitative studies to develop holistic perspectives on customers and markets.
  • Synthesize across disparate sources of evidence to identify patterns, anticipate emerging opportunities and risks, and translate findings into clear strategic implications and recommendations.
  • Create durable insight frameworks and points of view that compound organizational knowledge and enable teams across QuickBooks and Intuit to make faster, better-informed decisions.
  • Partner with Research Operations and other research leaders to strengthen panels, repositories, tooling, vendors, and research standards while maintaining a high bar for quality, efficiency, and governance.
  • Advance responsible AI-enabled research practices, applying AI across the research lifecycle where it improves speed, scale, or insight quality while maintaining methodological rigor, privacy, and human judgment.
  • Elevate research craft and capability, mentoring researchers and cross-functional partners and establishing best practices for rigorous, decision-oriented research.
  • Influence at the executive level, communicating complex evidence through compelling narratives and clear recommendations that drive alignment and action.


Qualifications
  • 12+ years in market research - brand tracking, segmentation, pricing, behavioral economics
  • Demonstrated track record of using research to influence high-stakes product, portfolio, marketing, GTM, pricing, or investment decisions.
  • Deep mixed-methods proficiency - survey design, statistical analysis, and data visualization - and the ability to integrate research into product planning and prioritization
  • Demonstrated AI fluency across the research lifecycle, including sound judgment regarding appropriate use, limitations, validation, privacy, and quality.
  • Exceptional ability to move from insight to strategic recommendation, including when evidence is incomplete, ambiguous, or conflicting.
  • Strong executive communication, influence, and partnership capabilities.
  • Ability to operate with high autonomy, prioritize among competing questions, and lead through ambiguity.

Nice to have
  • Experience in fintech, financial services, B2B SaaS, or serving mid-market businesses


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $199,000 - $269,500
San Diego, CA $202,000- $273,000
San Francisco Howard Street, CA $199,000- $269,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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