Stash

Performance Creative Strategist

Stash$140K — $160K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in performance-driven creative strategy
  • Proven track record in managing external creators and agencies
  • Strong analytical skills with experience in performance data analysis
  • Excellent communication skills for crafting creative briefs and feedback
  • Experience in paid social creative strategy tied to specific performance metrics

Responsibilities

  • Develop and execute performance creative strategy across multiple channels
  • Generate a large volume of creative concepts from high-level ideas to rapid iterations
  • Manage a testing calendar for continual creative output
  • Source and manage a network of designers and agencies for idea execution
  • Analyze creative performance data to derive actionable insights
  • Collaborate cross-functionally to align creative with business and brand goals
  • Provide creative insights for new campaign planning and product launches

Benefits

  • Comprehensive total rewards package including healthcare and equity options
  • Complimentary Stash+ subscription
  • Hybrid work environment promoting in-office teamwork
  • Flexible PTO policy to support work-life balance
  • Stipends for home office equipment and internet costs
  • Paid parental leave for all parents
  • Enhanced health and wellness benefits through partnered services
Full Job Description
We9re looking for a Performance Creative Strategist to lead the creative behind Stash9s paid growth. You9ll be part of our growing Growth team and report to the Sr. Director of Acquisition. You9ll own performance creative across our paid channels from ideation to execution, with real influence over how new customers discover and convert into Stash.

This is an individual contributor role with real scope and huge impact: you9ll build and manage a network of internal and external partners-designers, video editors, and agencies-to keep a steady pipeline of high-performing creative moving. Meta is our initial focus, with other channels following soon after.

We9re looking for someone who thinks in hooks and hypotheses, reads performance data fluently, and knows how to turn a test-and-learn process into a repeatable engine for growth.

What you9ll do:

Own performance creative strategy
  • Develop and own the creative strategy - leading with Meta and expanding to display, email, TV, audio, and others over time - with a focus on new customer acquisition
  • Generate a high volume of creative concepts, from big swings to fast iterations
  • Build and manage a testing calendar that keeps a constant stream of new creative in market

Brief and manage contractors
  • Source, brief, and manage a network of partners-designers, video editors, and agencies-to bring concepts to life
  • Balance speed, creativity, and budget across multiple contractor relationships
  • Give clear, actionable feedback to keep quality high and turnaround fast

Analyze and iterate
  • Analyze performance data to identify what9s working and why
  • Turn learnings into new hypotheses and briefs, closing the loop between data and creative
  • Report on creative performance and share insights with the broader acquisition and marketing teams

Partner cross-functionally
  • Collaborate with Growth, Brand, and Customer Experience to keep creative aligned with broader business goals and brand voice
  • Provide creative input on campaign planning and new product launches

What we9re looking for:

Your success will be measured not by likes or shares, but by performance metrics like CAC, ROAS, and new customer acquisition. You understand that great performance creative sits at the intersection of data and storytelling, and you9re energized by the process of testing your way to what works. You can name specific ads you have created and know their performance stats by heart.
  • Experience developing and executing paid social creative strategy, with a track record tied to performance metrics
  • Experience managing outside creators, freelancers, or agencies, including budget and timeline management
  • Comfort working with performance data to inform creative decisions
  • Strong communication skills, with the ability to write clear creative briefs and give effective feedback

Gold Stars
  • Experience with Meta media buying
  • Experience working on shoots or creating content yourself
  • Familiarity with fintech, consumer finance, or another regulated industry
  • A curiosity and familiarity with AI tools that can help streamline and improve processes
  • Video editing experience
  • Have your own network of creative partners (content creators, editors, designers)

#LI-Hybrid

Helping You Invest in Yourself
  • Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
  • Complimentary subscription to Stash+ account
  • Hybrid Work Policy - We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.
  • Flexible PTO
  • Work-from-home equipment stipends; home internet subsidy
  • Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
  • Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

Salary Range:$140,000 - $160,000

The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate9s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry.

**No recruiters, please**

About Stash

Stash is a financial services company that provides a mobile app designed to help users save and invest money. The app offers a range of investment options, including stocks, bonds, and exchange-traded funds, and allows users to invest with as little as $5. Stash was founded in 2015 by Brandon Krieg and Ed Robinson, and is headquartered in New York, New York. The company has raised over $300 million in funding and has over 5 million users.
Learn more about Stash
Size
500 employees
Industry
Founded
2015

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