About the Role:This is a senior global role based in New York City, sitting within Sokin's Centre of Excellence. You will support Sokin's global social presence across influencer strategy, community, and executive voice, driving awareness, engagement, and pipeline through high-impact content, creator partnerships, and always-on community engagement.
You will lead activity across key channels including LinkedIn, Twitter and Instagram, working closely with social media and content managers to ensure alignment in strategy, execution, and performance across markets.
While NYC is your base for North American coverage, your remit, reporting line, and ways of working are global. You will shape strategy across regions, manage global tooling, and contribute directly to CoE-led initiatives.
Key Responsibilities• Social Channels
Scale Sokin's global social channels, setting strategy, maintaining a strong and consistent voice, and driving measurable growth in engagement and reach.
• Content Execution
Drive content velocity across formats including video, carousels, and thought leadership, building systems that enable faster production without sacrificing quality.
• Influencer and Creator
Build and manage a global influencer and creator programme end-to-end, from identification to performance measurement, with clear commercial ROI.
• Executive Advocacy
Develop a consistent and credible executive social presence for Sokin's leadership, drafting posts, threads, and commentary aligned to fintech and payments conversations.
• Community Management
Own and scale Sokin's community presence across platforms, leading day-to-day engagement, fostering meaningful interactions, and building an active, high-value audience.
• Analytics and Social Listening
Own performance tracking across social and influencer activity, defining KPIs, building reporting frameworks, and translating data into actionable insights. Leverage social listening to identify trends, audience sentiment, and competitive signals, using this to inform content, campaigns, and overall strategy.
• Agency Management
Serve as the primary contact for agencies or production partners, setting briefs, managing timelines, and ensuring high-quality output.
• Event Coverage
Lead social coverage for events and conferences, building repeatable playbooks that can be scaled across regions and teams.
• Cross-Functional Collaboration
Work closely with Demand Gen, PR, Product Marketing, and socialmedia and content managers across markets to ensure social and influencer activity supports broader go-to-market priorities.
What success looks like
- Strong, measurable growth in engagement and reach at both regional and global levels
- Clear influencer ROI tied to traffic, leads, and partnerships
- A recognisable and credible executive presence across social
- Faster, more efficient content production driven by scalable systems
- An active, engaged community across key platforms
- Social positioned internally as a core growth driver
About you- 6-8 years in social media, with at least 2 in a senior or lead role within B2B fintech, payments, or financial services
- Proven experience running influencer programmes end-to-end with measurable commercial outcomes
- Strong background in community management and building engaged audiences
- Track record of building executive social presences that generate reach and credibility
- Hands-on experience with social and community management tools
- Strong flair for copywriting across social and short-form formats, creating clear, engaging, platform-native content with the ability to adapt tone and voice effectively
- Analytical and data-driven, tracking what matters and using insights to inform decisions
- Comfortable operating in a fast-moving global organisation, working cross-functionally with multiple stakeholders
Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.
Department Marketing & PR Locations New York Remote status Hybrid Yearly salary 130,000 - 150,000
