Red Bull

On Premise, Regional Account Manager

Red Bull • $90K — $120K *
Santa Monica, CA 90405In-Person
Food & Beverages
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of On Premise sales experience with account groups
  • Strong analytical skills for business insights
  • Excellent written and verbal communication skills
  • Creative problem-solver with focus on account results
  • Self-motivated with entrepreneurial mindset
  • Proficient in Microsoft Excel and PowerPoint
  • Bachelor's Degree required
  • Fluency in English; additional languages are a plus

Responsibilities

  • Manage sales funnel for Regional Commercial Key Accounts
  • Build relationships with key account decision makers
  • Create relevant account programming to drive volume
  • Negotiate contracts to enhance execution and programming
  • Conduct regular account audits to ensure standards are met
  • Leverage business insights to drive distribution and programming
  • Collaborate with regional and national teams on account priorities

Benefits

  • Travel 70-80% required
  • Permanent position
  • Benefits eligible
  • Located in Santa Monica, California
Full Job Description
The On Premise Regional Account Manager (RAM) is responsible for driving sales growth and executing Red Bull's strategies and initiatives across assigned regional key accounts within their territory. This role also partners with On Premise National Accounts to expand distribution, strengthen execution, and ensure alignment with RBNA On Premise standards and best practices.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • REGIONAL KEY ACCOUNT & FRANCHISE GROUP MANAGEMENT
    Manages sales funnel of current and targeted Regional Commercial Key Accounts across multiple channels of On Premise Business.
    Builds strong, mutually beneficial relationships with key account decision makers and stakeholders.
    Creates account programming such as Limited Time Offers (LTO), staff programs, etc. that are relevant to each account and drives volume
    Negotiates contracts to drive execution and programming while maintaining appropriate spends per case.
    Works closely with RBNA On Premise National Key Account Sales team to drive programming through region-based franchise groups.
    Conducts regular account audits directly or through regional On Premise teams to ensure agreed upon account standards are met.
    Participates in relevant Trade Shows and Conferences to keep up with industry standards that can be leveraged in negotiation and creating account solutions.
  • ACCOUNT ANALYSIS & REVIEWS
    Conducts regular business reviews to drive accountability with partners to deliver upon agreed execution, programming, and volume commitments.
    Leverages business insights to appeal to customer's needs and influence gains in distribution, execution, and programming.
    Identifies best practices that can be scaled in other regions, or nationally across other franchise groups.
  • COMMUNICATION & STAKEHOLDER MANAGEMENT
    Works closely with National Teams as well as Region On Premise Marketing (Trade & Retail) Marketing to create custom account programming in line with brand standards.
    Aligns regional stakeholders (i.e., General Management, Directors, On Premise Team) around account priorities to reinforce execution and give/receive feedback to maximize account performance.
    Conducts regular reviews with region leaders to around account performance, programming results, and balance of year focus areas to ensure business plan achievement.
    Regularly engages and informs Distributor Partners (DPs) National and Regional Account priorities, programs, and initiatives to drive alignment and ensure product availability in all accounts.
  • PLANNING & REPORTING
    Establishes and manages volume and spend budget by account via Customer Profitability Management (CPM) system, constantly analyzing ROI and rate per case to maximize resource allocation.
    Plans all volume via CPM, tracking monthly by account chain to manage account performance.
    Ensures that CPM, ASR, and Wing Tips are up to date with chain/ account level detail, including unit listings, mandated SKUs and agreed upon executional elements.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 5+ years of On Premise sales experience with demonstrated success of building and executing plans with top outlets, preferably with account groups.
  • Strong analytical skills with the ability to assess and utilize business insights to influence internal and external partners to drive sales.
  • Excellent communication (written & verbal), presentation and negotiation skills
  • Demonstrable creativity and solution-orientated thinking that has driven account results that speak to consumer and account needs.
  • Self-motivated with an entrepreneurial mindset and the ability to work independently
  • Proficiency in Microsoft Excel and PowerPoint
  • Bachelor's Degree required
  • Must be fluent in English, additional language skills an advantage
  • Travel 70-80%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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