New Product Introduction and Sales Enablement Lead

HP Development Company, L.P. • $130K — $205K *
Austin, TX 78745In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, Business, Communications, or related field; advanced degree is a plus.
  • 5+ years of experience in new product introduction, product marketing, or sales enablement.
  • Experience launching technology products and creating sales-facing content.
  • Strong understanding of product marketing, NPI processes, and sales enablement best practices.
  • Familiarity with digital marketing channels and modern enablement tools.

Responsibilities

  • Own and manage comprehensive launch readiness plans for new products.
  • Drive cross-functional alignment with multiple teams involved in product development.
  • Establish and track rigorous schedules, milestones, and deliverables for launches.
  • Identify risks and lead mitigation actions for timely product launches.
  • Develop clear messaging frameworks that convey product value and differentiation.
  • Create detailed sales and marketing materials to empower sales teams.
  • Lead communication efforts with stakeholders on launch status and priorities.

Benefits

  • Health, dental, and vision insurance.
  • Long-term and short-term disability insurance.
  • Generous parental leave policy based on tenure.
  • 11 paid holidays and additional flexible paid vacation.
  • Employee assistance program and flexible spending account.
Full Job Description
New Product Introduction and Sales Enablement Lead

Description -

The NPI & Sales Enablement Lead is responsible for driving end-to-end launch readiness and sales enablement for new display and docking products in a highly dynamic, creative, and energetic team environment. This role ensures successful market introduction by coordinating cross-functional teams, developing differentiated product messaging, and delivering high-quality sales and marketing assets.

Responsibilities

New Product Introduction & Launch Readiness
  • Own and manage comprehensive launch readiness plans for new display and docking products across the product lifecycle.
  • Drive cross-functional alignment with product management, engineering, technology development, sales, marketing, and online teams.
  • Establish, track, and execute against rigorous schedules, milestones, and launch deliverables.
  • Identify risks and dependencies early and lead mitigation actions to ensure on-time, high-quality launches.


Product Messaging, Positioning & Competitive Differentiation
  • Develop clear, compelling messaging frameworks that articulate product value propositions, differentiation, and target use cases.
  • Synthesize competitive intelligence, market trends, and customer insights into actionable positioning.
  • Translate complex technical features into customer-relevant benefits for sales, partners, and customers.


Sales Enablement & Content Development

Create and deliver a full suite of sales and marketing materials, including:
  • Product presentations and pitch decks
  • Sales training and enablement content
  • Product data sheets and comparison tools
  • Digital and online-facing content
  • Partner with global marketing, creative, and online teams to ensure consistency, quality, and readiness across channels.
  • Support field readiness by equipping sales teams with the tools and narratives needed to confidently sell at launch and beyond.


Cross-Functional Leadership & Communication
  • Act as a central point of coordination across global, cross-discipline teams.
  • Communicate clearly and regularly with stakeholders and leadership on status, risks, and priorities.
  • Continuously refine launch and enablement processes to improve execution speed and quality.


Education & Experience Recommended

  • Bachelor's degree in marketing, Business, Communications, or a related field; advanced degree is a plus.
  • 5+ years of experience in new product introduction, product marketing, sales enablement, program management, or a related role.
  • Demonstrated experience launching technology products and delivering sales-facing content.


Knowledge & Business Skills

  • Strong understanding of product marketing, NPI processes, and sales enablement best practices.
  • Ability to interpret technical concepts and convert them into clear, compelling customer messaging
  • Robust critical thinking and analytical skills to understand and assess competitive and external market factors that can influence product positioning.
  • Proficiency in Microsoft Office tools (PowerPoint, Word, Excel) and experience creating presentation-based and written assets.
  • Familiarity with digital marketing channels, online content, and modern enablement tools.
  • Exceptional written, verbal, and visual communication skills.


  • Strong organizational and project management capabilities with attention to detail.
  • Ability to navigate ambiguity and operate effectively in fast-paced, evolving environments.
  • Self-motivated, creative, and execution-oriented with a strong sense of ownership.
  • Proven ability to influence across functions without direct authority.


The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including;
  • 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave (US benefits overview)


The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -
Marketing

Schedule -
Full time

Shift -
No shift premium (United States of America)

Travel -

Relocation -
No

About HP Development Company, L.P.

HP Development Company, L.P. Careers

Joining HP Development Company, L.P. presents an unparalleled opportunity to advance a career at the forefront of technology and innovation. As a leader in the global technology sector, HP Development Company, L.P. offers a variety of job opportunities that encourage professional growth and development.

Explore Career Opportunities

HP Development Company, L.P. is continuously seeking talented individuals who are eager to drive innovation and lead in the technology industry. With a diverse range of positions available, from engineering to marketing, the company is committed to fostering a culture of diversity and inclusion. Each team member at HP Development Company, L.P. plays a crucial role in shaping the future of technology.

Internship Programs and Employment Prospects

For those starting their career journey, HP Development Company, L.P. provides robust internship programs that offer invaluable industry experience, mentoring, and networking opportunities. Interns gain hands-on experience, working alongside seasoned professionals on real-world projects that matter.

Professional Growth and Development

HP Development Company, L.P. is dedicated to the professional growth of its employees. The company offers comprehensive benefits and resources to support career advancement and personal development. Leadership and diversity training programs are available to all employees, ensuring that everyone has the tools to succeed and lead.

Innovation and Leadership

At the heart of HP Development Company, L.P. is a commitment to innovation and leadership. Employees are encouraged to think creatively and push the boundaries of what is possible. This culture of innovation drives the company forward and is a fundamental part of the work environment.

Join the HP Development Company, L.P. Team

HP Development Company, L.P. is hiring! Explore job opportunities that match your skills and interests. The company values curious, creative, and solution-driven team players. Start your journey by applying through the HP Development Company, L.P. careers page, where you can submit your resume and potentially schedule an interview.

Stay Connected with HP Development Company, L.P. Careers

Stay informed about new career opportunities and company updates by subscribing to job alert emails. Tailor your subscription to receive the latest news and insider tips that are most relevant to your career interests.

Networking and Career Advancement

Networking within HP Development Company, L.P. opens doors to numerous career advancement opportunities. Employees are encouraged to connect with colleagues and leaders within the company to learn, share, and grow together.

Conclusion

HP Development Company, L.P. is not just a place to work—it's a place where careers are nurtured, innovation thrives, and leadership is cultivated. Whether you're seeking an internship, employment, or a leadership position, HP Development Company, L.P. offers a path to professional success and personal growth. Join the team that is redefining the future of technology.
Learn more about HP Development Company, L.P.
Industry
Information Technology
* Ladders Estimates

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