National Account Manager

LotusBakeries

$90K — $130K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in CPG sales, ideally in food or beverage
  • Experience with national retail accounts in grocery/mass channels
  • Knowledge of trade promotion management and forecasting
  • Skilled in data platforms like Nielsen or IRI
  • Excellent communication and negotiation abilities
  • Capacity to work independently in a dynamic environment
  • Experience in managing broker relationships

Responsibilities

  • Own annual sales targets for key accounts in the Southeast and Central regions
  • Build and maintain relationships with customers, brokers, and distributors
  • Conduct store visits to evaluate performance and implementation
  • Manage trade spending and promotional budgets
  • Oversee broker relationships for strategic execution
  • Represent Lotus Bakeries at various industry events

Benefits

  • Opportunity to contribute to a growing international company
  • Be part of an ambitious and talented team
  • Access to learning and growth opportunities in Category Management
  • Collaborative work with various stakeholders
  • Company culture focused on passion, teamwork, and open dialogue
  • Attractive salary package with extra benefits
  • Daily supply of cookies
Full Job Description
The National Account Manager is a driven, results-oriented sales professional with a deep understanding of the U.S. retail landscape-particularly in the Grocery channels. The NAM owns sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing trade spend and promotional planning.
  • Strategic Account Management: Own annual sales targets and business plans for assigned accounts including Publix, HEB, SEG, Five Below, and other key retailers in the Southeast and Central regions.
  • Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
  • Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
  • Budget Management: Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
  • Broker Oversight: Lead day-to-day relationship with ASM, Lotus' grocery broker, ensuring alignment and execution of strategic priorities.
  • Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.

Experience
  • Minimum of 5+ years of progressive experience in CPG sales, preferably within food or beverage categories.
  • Proven experience managing national retail accounts in grocery or mass channels.
  • Expertise in trade promotion management, forecasting, and annual planning.
  • Proficient in syndicated data platforms (Nielsen, IRI, SPINS) and capable of turning insights into compelling customer-facing stories.
  • Strong communication, presentation, and negotiation skills.
  • Demonstrated ability to work independently, while thriving in a nimble, entrepreneurial environment.
  • Prior experience managing and leading broker relationships is required.


Ons aanbod
  • De kans om mee te bouwen aan een groeiende, internationale omgeving
  • Deel uitmaken van een ambitieus en gedreven team vol talenten
  • Veel leer- en groeikansen in de wereld van Category Management
  • Nauwe samenwerkingen met verschillende stakeholders in de groep
  • Een bedrijfscultuur waar passie, team spirit en open dialoog de belangrijkste drijfveren zijn
  • Een aantrekkelijk salarispakket, inclusief extralegale voordelen
  • En uiteraard: elke dag koekjes

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