Royal Bank of Canada

Marketing Manager, Youth and Young Adult

Royal Bank of Canada • $80K — $95K *
Toronto, ON M3C 0E3In-Person
Finance & Insurance
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of experience in mass integrated marketing campaigns.
  • Proficient in project management with a track record of handling multiple complex projects.
  • Experience managing marketing budgets across concurrent campaigns effectively.
  • Expertise in social and digital-first campaign development.
  • Strong stakeholder and partnership management skills, with a focus on co-marketing initiatives.
  • Demonstrated strategic thinking and ability to create compelling narratives.
  • Strong creative judgment with attention to detail in reviewing marketing materials.

Responsibilities

  • Drive youth and young adult customer acquisition through targeted marketing campaigns.
  • Support integrated marketing campaigns from initial strategy to execution.
  • Challenge existing marketing approaches and innovate in channel strategies.
  • Develop and execute cohesive campaign messaging aligned with brand narrative.
  • Manage and optimize budgets for multiple ongoing marketing campaigns.
  • Collaborate on initiatives with external partners, particularly with Apple.
  • Leverage data and customer insights to enhance campaign performance.

Benefits

  • Support for professional growth with mentorship opportunities.
  • Work within a dynamic team focused on youth engagement.
  • Access to a collaborative work environment at RBC's headquarters.
  • Involvement in high-impact marketing campaigns for a competitive market.
Full Job Description
Job Description

What will you do?
  • Drive new-to-bank acquisition: Support go-to-market campaigns with a primary focus on acquiring new youth and young adult customers for RBC, helping sharpen our acquisition strategy, messaging, and channel approach to win in a highly competitive market.
  • Support mass integrated campaigns end-to-end:
  • Challenge the status quo: Bring fresh thinking to our go-to-market approach as the marketing landscape changes, help evolve our channel mix, and connect with customers in more relevant, unexpected ways.
  • Execute the strategic narrative: Support the development of the overarching campaign strategy and messaging framework, ensuring every element ladders up to a cohesive brand and business story anchored in YYAs creative strategy
  • Manage campaign budgets: Help manage marketing budgets across multiple simultaneous campaigns, ensuring spend is optimized, tracked with rigour, and reported accurately.
  • Support the Apple partnership: Work alongside the Senior Manager as a key marketing contact on our Apple relationship, helping coordinate joint initiatives, align on deliverables, and ensure flawless execution.
  • Drive social and digital-first thinking: Champion social and digital channels in campaign planning, ensuring ideas are conceived with a digital-first lens and built to perform across platforms.
  • Leverage data and insights: Use data and consumer insights to inform creative decisions, optimize campaign performance, and sharpen future go-to-market strategies.
  • Bring an eye for creative detail: Review creative assets with precision, ensuring quality, brand alignment, and strategic accuracy at every touchpoint, escalating approvals to the Senior Manager where needed.
  • Manage multiple projects simultaneously: Keep multiple campaigns and workstreams moving in parallel without losing sight of deadlines, dependencies, or details.
  • Culture & Growth: Support the development of a marketing coordinator, providing clear direction, regular feedback, and meaningful growth opportunities, in partnership with the Senior Manager.


What do you need to succeed?

Must-have:
  • Proven experience supporting mass integrated marketing campaigns from strategy through execution, with a desire to deepen and hone those skills.
  • Strong project management skills, you can manage multiple complex projects at once without dropping the ball.
  • Experience managing marketing budgets across concurrent campaigns.
  • Social and digital expertise, you know how to build campaigns that are social and digital-first, not social and digital as an afterthought.
  • Stakeholder management skills, you build trust quickly, communicate with clarity, and navigate complex organizational dynamics with ease.
  • Partnership management experience, you've supported external brand relationships and understand the nuances of co-marketing.
  • Strategic thinking ability, you can synthesize information, identify the right insight, and contribute to a compelling strategic narrative.
  • Strong creative judgment, you have a sharp eye for detail, especially when reviewing creative work, and can give clear, actionable feedback.
  • Data literacy, you know how to use data and insights to make smarter creative and channel decisions.
  • An ownership mindset, you take accountability for outcomes, not just activities, and want to be the person others rely on when the pressure is on.
  • A challenger mentality, you question the status quo, advocate for better, and aren't afraid to push back when the brief could be stronger.
  • Coaching ability, you've mentored or supported junior talent and know how to give feedback, set direction, and help someone early in their career grow quickly into a high performer.

Nice-to-have:
  • Experience in financial services or other highly regulated industries.
  • Familiarity with media planning and buying across mass channels (TV, OOH, audio, digital video).
  • Experience working on national campaigns within a large matrixed organization.
  • Background in content strategy or social-first campaign design.


Job Skills
Brand Marketing, Campaign Development, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-08-25

Application Deadline:

2026-09-01
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

About Royal Bank of Canada

Royal Bank of Canada Careers

Join the dynamic team at Royal Bank of Canada (RBC), a global leader in financial services and a company committed to excellence and innovation. At RBC, we offer a wide range of job opportunities that empower professionals to shape their career paths with leadership, diversity training, and continuous growth.

Work You’ll Do

At Royal Bank of Canada, we are not just hiring; we are building a culture of innovation and leadership. Our team members are at the forefront of the financial industry, driving transformation and delivering targeted solutions that meet the evolving needs of our clients and communities.

Explore Job Opportunities and Employment at RBC

Whether you are starting your career or looking to take it to the next level, RBC offers positions that challenge your skills and fuel your ambition. From entry-level positions to leadership roles, our job opportunities span across various functions and regions. Join us and be part of a team that values professional growth and diversity.

Internship and Professional Development

Kickstart your career with an internship at Royal Bank of Canada. Our internships provide invaluable hands-on experience, networking opportunities, and insights into the financial services industry. Interns at RBC gain the skills necessary to excel and are often considered for full-time positions within the company.

Benefits and Culture

At RBC, we prioritize the well-being and satisfaction of our employees. Our benefits package is designed to support our team members at every stage of their life and career. RBC’s culture is built on a foundation of respect, integrity, and responsibility, fostering an environment where everyone can thrive.

Career Growth and Innovation

We believe in nurturing the potential of our employees through continuous learning and career development programs. At RBC, you will find endless opportunities to grow professionally through on-the-job experiences, formal training programs, and leadership development initiatives. Our commitment to innovation means we are constantly seeking out new ideas and perspectives, making RBC a perfect place for those who aim to lead and innovate.

Diversity and Inclusion

Diversity is our strength. At Royal Bank of Canada, we are committed to building an inclusive workplace where every employee feels valued and respected. Our diversity training programs are designed to educate and inspire, creating a more inclusive and equitable workplace.

Join Our Team

Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with RBC today and be part of a world-class team known for its commitment to client service, community involvement, and innovation.

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Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities awaiting you at RBC. Explore the possibilities with Royal Bank of Canada, where your future is filled with potential and the path to success is paved with countless opportunities for professional and personal growth. Join us and shape not just your career but the future of the financial industry.
Learn more about Royal Bank of Canada
Size
86,007 employees
Market Cap
$130.3 billion
Industry
Finance & Insurance
5 Year Trend
+8.7%
NASDAQ
RY
* Ladders Estimates

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