eBay

Marketing Manager, US Customer

eBay$85K — $114K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years experience in marketing/consulting, especially CRM/multi-channel communications
  • Strong analytical and quantitative skills for data interpretation
  • Expertise in CRM platforms and customer lifecycle strategy
  • Excellent verbal communication and presentation skills
  • Demonstrated customer-centric approach and problem-solving skills
  • Ability to execute tasks while also thinking critically
  • Bachelor's degree or equivalent experience in a relevant field

Responsibilities

  • Analyze customer performance metrics to identify trends and opportunities for growth
  • Translate insights into actionable recommendations for strategic decision-making
  • Conduct opportunity sizing and hypothesize for new campaigns
  • Develop benchmarks and performance tests for customer initiatives
  • Own and manage campaigns from concept to performance assessment
  • Communicate clearly with partners and manage request intake effectively
  • Use data storytelling to influence diverse audiences

Benefits

  • Comprehensive medical and financial benefit options
  • Eligibility for RRSP participation
  • Generous paid time-off policies including PTO and parental leave
  • Target bonus and stock units may be part of the compensation package
Full Job Description
About the role

We are seeking a highly analytical and customer-focused Marketing Manager to join our team. This role sits at the critical intersection of data, customer experience, and business strategy. The ideal candidate will be a strategic problem solver who has deep analytical skills. They will turn data into clear, actionable marketing strategies that improve customer health and drive measurable business results.

What you will accomplish:

Strategic Analysis & Insight Generation
  • Analyze customer performance metrics, engagement health, and customer health indicators (e.g., list health, category performance cuts, etc.) to identify trends, risks, and untapped opportunities for growth and retention.
  • Translate data and insights into clear, digestible, and actionable recommendations that drive strategic decision-making.
  • Conduct opportunity sizing and hypothesis building for new initiatives and campaigns.
  • Develop benchmark definitions and A/B test builds to measure the efficiency of all customer-facing initiatives.

Campaign Execution & Customer Experience
  • Demonstrate a strong customer-centric approach, acting as the voice of the customer to understand and represent their needs and problems.
  • Own and build campaigns, from conceptualization and requirement gathering to performance assessment.
  • Develop clear, concise, and actionable requirements, AI prompts, and creative briefs.
  • Manage intake of partner requests, coordinate dependencies and communicate clearly and efficiently with partner teams and collaborators.

Communication & Influence
  • Communicate findings and recommendations optimally to diverse audiences, using data visualization and storytelling to influence outcomes.
  • Present to and influence partners with compelling data-driven arguments.

What you will bring:
  • 3-5 years of shown experience in marketing and / or consulting, focused on CRM / multi-channel communications , customer strategy, or performance analysis.
  • Strong analytical skills with the ability to interpret data, perform quantitative analysis, and derive meaningful insights (analytical + critical thinker; includes both math skills and ability to draw insights from data).
  • Deep expertise in CRM platforms and customer lifecycle strategy.
  • Excellent communication skills, with experience presenting to and influencing senior partners
  • Demonstrated customer-centric mentality with a passion for improving customer experiences
  • Ability to balance critical thinking with hands-on execution
  • Self-motivated with a track record of setting and achieving ambitious goals.
  • Bachelor's degree or equivalent experience in Marketing, Business, Analytics, or a related field, or equivalent practical experience.


Additional Details

The base pay range for this position is expected in the range below:
C$85,600 - C$114,300

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This job posting relates to an existing vacancy within eBay.

About eBay

As a leader in automotive ecommerce, eBay Motors brings you millions of potential customers. Our new simplified listing plans give you unmatched levels of customization and control. So whether you're listing twenty cars a month or an entire lot, you know you're getting the value that you deserve.

eBay Careers

Joining eBay’s dynamic team offers more than just job opportunities; it’s a chance to be part of a global marketplace that values innovation, leadership, and diversity. As a leader in online retail, eBay provides a platform where ambitions flourish and career growth is fostered through comprehensive diversity training and professional development. Work You’ll Do At eBay, we empower you to drive your career path forward with a range of employment options, from internships to full-time positions. Our culture thrives on innovation and the pursuit of excellence in the digital commerce landscape. By joining our team, you’ll collaborate with skilled professionals who are adept at blending technology and creativity to achieve high-impact results. Explore eBay’s Diverse Opportunities Whether you’re starting out with an internship or seeking a leadership role, eBay’s global presence offers vast opportunities for professional growth and networking. Our commitment to diversity and inclusive culture allows every team member to feel valued and motivated. Innovate and Lead At eBay, every position contributes to our mission of creating a more connected and seamless e-commerce experience. We encourage our team to lead projects that challenge the status quo and promote innovation. With eBay, you’re not just filling a role; you’re part of a pioneering company that’s continually reshaping the world of online retail. Benefits and Growth eBay is dedicated to the well-being and development of our employees. We offer competitive benefits, leadership training, and opportunities for career advancement. Investing in our team’s growth is paramount, as they are the driving force behind our success. Join Our Team Ready to take the next step in your career? Explore the job opportunities at eBay where your skills and creativity can shine. We are hiring individuals who are passionate, curious, and eager to drive change in the e-commerce industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights available through our eBay Careers Blog. Personalize your experience by subscribing to job alert emails that match your career interests and skills. Apply Now Start your journey with eBay today. Search open positions that align with your professional aspirations and submit your resume. Our interview process is designed to understand your capabilities and potential to grow with us. Join eBay and be part of a team that’s committed to creating impactful change in the marketplace. Discover the opportunities waiting for you at eBay – a place where your career can thrive in an environment of innovation and leadership.
Learn more about eBay
Size
10,800 employees
Market Cap
$21.7 billion
Industry
Net Income
$5.6 billion
Founded
1995
5 Year Trend
+2.3%
Revenue
$10.7 billion
NASDAQ

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