• Develop and execute integrated marketing campaigns that drive awareness, engagement and revenue across events, awards, subscriptions, memberships, products and strategic partnerships.
  
• Translate business objectives into audience-focused marketing strategies that support revenue, audience growth and brand goals.
  
• Serve as a brand steward, ensuring consistency across messaging, creative and customer experiences across all marketing channels.
  
• Partner with Sales, Editorial, Events, Creative and shared services teams to develop campaigns that reach target audiences and achieve business objectives.
  
• Develop campaign strategies, messaging frameworks and creative briefs that clearly define goals, target audiences and success metrics.
  
• Oversee campaign execution across email, web, social media, digital advertising, print and other marketing channels.
  
• Manage integrated marketing plans, campaign calendars and project timelines, ensuring cross-functional teams remain aligned and projects are delivered on schedule.
  
• Analyze campaign performance and customer insights to continuously optimize marketing strategies and improve business outcomes.
  
• Identify opportunities to improve marketing processes, workflows and campaign effectiveness through automation, AI-assisted tools and emerging technologies.
  
• Stay current on industry trends, competitive activity and marketing best practices, sharing insights that elevate team performance and campaign results.
  

• Bachelor's degree in marketing, communications, business or a related field.
  
• 4+ years of experience developing and executing integrated marketing campaigns, preferably in B2B marketing.
  
• Experience supporting audience growth, events, awards, subscriptions, partnerships or other revenue-generating marketing initiatives.
  
• Strong understanding of integrated marketing strategy across digital, email, social media, web, print and experiential channels.
  
• Experience using marketing technology, CRM, marketing automation and analytics platforms to execute, measure and optimize campaigns.
  
• Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable recommendations.
  
• Excellent written and verbal communication skills, including experience developing marketing copy, campaign messaging and creative briefs.
  
• Proven project management skills with the ability to manage multiple complex projects simultaneously while meeting deadlines.
  
• Ability to build strong relationships and influence cross-functional stakeholders in a collaborative, matrixed organization.
  
• Experience managing external vendors, agencies and marketing technology platforms.
  
• Self-motivated, highly organized and results-oriented, with a continuous improvement mindset.
  

• Experience in B2B media, publishing, professional services or events marketing.
  
• Experience working with marketing automation, CRM and customer data platforms.
  
• Familiarity with marketing analytics and reporting tools.
  
• Experience leading integrated campaigns that support both audience development and revenue goals.
  
• Experience leveraging AI-assisted marketing tools to improve campaign development, content creation or workflow efficiency.
  

Pay Transparency Disclosure:

The estimated salary range for this position is $70,000 to $100,000.

The final salary offering will take into account a wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.

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Brand Overview:

Since 1925, Automotive News has been the go-to place for all the news that is happening among automotive retailers, suppliers and manufacturers. Whether it is breaking news sent to a phone, digital editions and web products delivered to a desktop, or stories in the award-winning print edition, Automotive News covers the news everywhere it happens around the world. Breaking news, data, daily newscasts, webinars, conferences and events are just some of the offerings. AutomotiveNews, Automotive News Europe and Automotive News China are created locally and are backed by a global team of 50 editors and reporters, as well as a commitment to journalistic excellence.

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Environmental Demands 

Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote.  Employee work location is subject to change.

• An “in-office” role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.  
• A “remote” role would allow an employee to work from a home office that is in one of the states Crain does business in. We can only employ a remote / "work from home" employee if they reside in one of these states: AZ, CA, CO, FL, GA, IL, MD, MA, MI, MN, NV, NY, NC, OH, OR, TN, TX, VA, WA, WI, and Washington, DC.
• A “hybrid” role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager’s approval, subject to change. 
• Employees who live within a reasonable commute distance from a Crain office are expected to work on-site 3 days per week.

Many positions will also include work done in “the field.” Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting but are subject to change as a role evolves.   Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work.  

Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required.  It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required.   Work schedule and travel requirements are subject to change as a role and needs evolve over time.  

Physical Demands 
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs and are subject to change. 

Physical activities will include frequent in-person or virtual interactions.  For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems.  Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading.  The typical physical requirements are light work—exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.  Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires.  

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.