Old National Bank

Community Marketing Proj Mgr

Old National Bank$60K — $121K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree required.
  • 6-8+ years of industry experience required.
  • Preferred experience in marketing program management.
  • Knowledge of campaign management and communications.
  • Ability in media buying and budget management.

Responsibilities

  • Lead disruption and promotion campaigns to enhance community visibility.
  • Develop and negotiate sponsorships and media partnerships.
  • Oversee execution of advertising creative and media deliverables.
  • Manage targeted media placements for corporate campaigns.
  • Evaluate and recommend new marketing opportunities and partnerships.

Benefits

  • Bonus potential included.
  • Collaborative work environment.
  • Opportunities for professional development.
  • Engagement in community initiatives.
Full Job Description
Overview

Old National is seeking a Community Marketing Project Manager.  This position supports Old National community marketing and brand visibility efforts through development, execution and management of strategic marketing campaigns, sponsorship activations, media partnerships, and community initiatives. 

 

Salary Range

The salary range for this position is $60,000/yr - $121,300/yr plus bonus. The base salary indicated for this position reflects the compensation range applicable to all levels of the role across the United States. Actual salary offers within this range may vary based on a number of factors, including the specific responsibilities of the position, the candidate’s relevant skills and professional experience, educational qualifications, and geographic location.

 

Key Accountability 1: Campaign Strategy and Execution 

  • Leads disruption campaigns, branch openings, promotion campaigns, client appreciation activities, and market driven event support. Provides creative consultation, project schedules and coordinates production and distribution with the corporate marketing creative team. 

Key Accountability 2: Sponsorship Activation and Media Relations 

  • Develop sponsorship opportunities, negotiate media partnerships, oversee advertising creative, and collaborate with local media representatives. Evaluates media sponsorship opportunities to make determination of the value and executes all deliverables by working with the corporate marketing creative team and agency to develop required assets.

 Key Accountability 3: Corporate Campaign Management 

  • Manages targeted product media placement, and post conversion Choose Your Charity campaigns including media buys and marketing support. Must be able to understand various campaign goals and work with the corporate marketing and community marketing teams for execution.

 Key Accountability 4: Marketing Evaluation and Resource Management 

  • Evaluates new media opportunities and marketing partnerships for potential activation. Will advise and present to key market stakeholders for evaluation and consideration. 

Key Competencies 

  • Project management, communication, campaign management, media tactics, stakeholder engagement, and strategic thinking. Must be able to work on multiple projects simultaneously and keep track of multiple deadlines. Provides overall leadership for deliverables and manages all tactics including budget oversight. 

Qualifications and Education Requirements 

  • Bachelor’s degree required.
  • Industry work experience is minimal 6-8+ years.
  • Preferred experience with marketing program / campaign management / communications and writing / media buying / budget management.

About Old National Bank

Old National Bank is a regional bank with its headquarters in Evansville, Indiana. It is the largest financial services holding company headquartered in Indiana and operates in Indiana, Kentucky, Michigan, Wisconsin, and Minnesota. The bank offers a range of financial services, including personal and business banking, wealth management, and insurance. Old National Bank has a strong commitment to community involvement and has been recognized for its philanthropic efforts. The bank has received numerous awards for its workplace culture and has been named one of the Best Banks to Work For by American Banker.
Learn more about Old National Bank
Size
4,333 employees
Market Cap
$5.1 billion
Industry
Net Income
$226.4 million
Founded
1834
5 Year Trend
+7.4%
NASDAQ

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