Job DescriptionWe are looking for a talented Marketing Communications Manager to join our team specializing in communications for our Cummins' business in Indianapolis, IN.
In this role, you will make an impact in the following ways: Develop and execute integrated marketing communication plans that ensure consistent, high-impact messaging across all channels and touchpoints
Lead end-to-end multi-channel campaign strategy, driving engagement and measurable results across digital, social, email, and traditional platforms
Create and oversee compelling, audience-centric content that strengthens brand identity and drives customer connection
Align closely with cross-functional teams (sales, product, creative) to deliver cohesive, results-driven marketing initiatives
Leverage market insights, industry trends, and competitive analysis to refine strategies and identify new growth opportunities
Manage and mentor a high-performing marketing team, fostering collaboration, accountability, and continuous development
Strengthen relationships with key stakeholders, partners, and suppliers to enhance execution and business outcomes
Track, analyze, and report on campaign performance and KPIs, using data-driven insights to optimize strategies, improve ROI, and ensure budget efficiency
ResponsibilitiesTo be successful in this role you will need the following: Apply strategic and business insight to shape forward-looking marketing plans, using data analytics and market knowledge to make informed, results-driven decisions
Champion strong brand management and digital media expertise to deliver consistent, compelling messaging and leverage emerging channels to influence target audiences
Lead, attract, and develop top talent by fostering an inclusive team culture that values diverse perspectives, drives innovation, and supports individual and team growth
Demonstrate financial acumen and resourcefulness by managing budgets effectively, optimizing the marketing mix, and aligning initiatives to maximize business impact and ROI
QualificationsEducation/Experience:- College, university, or equivalent degree in marketing or a related subject required.
- Product marketing experience preferred.
- Digital marketing experience preferred.
- Global perspective and experience preferred.
- Strong project management skills and the ability to meet deadlines.
- Strategic thinker with the ability to develop and implement successful marketing campaigns.
- Experience leading cross-functional commercialization, product launch, or strategic marketing initiatives within Cummins or similar complex matrix organizations.
- Strong capabilities in brand strategy, product positioning, sales enablement, and stakeholder management.
Preferred Skills, Education, or Experience (Nice to Have)- Experience in aftermarket businesses or global channel operations.
Additional Details:Core Responsibilities / Activities Unique to the Role- Define brand strategy, positioning, messaging, packaging direction, and value proposition
- Develop sales enablement tools and training materials; and create and manage core marketing content such as product copy, catalogs, literature, and launch assets
- Execute launch campaigns and ongoing channel promotion to drive distributor adoption and market visibility
- Own product content lifecycle management and continuously evolve tools and campaigns as the portfolio grows
- Partner cross-functionally with Product Management, Sales, Channel, Engineering, and Regional teams to ensure commercial readiness and scalable execution
- Track commercialization effectiveness and optimize campaigns, content, and enablement based on market feedback and performance metrics
Compensation Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate's qualifications and experience, where appropriate.
