Define and manage a product's marketability to ensure its desirability, consistency, and clarity of value proposition to players. Develop a strategic framework to guide development teams and inform go-to-market strategies through clear, consistent, and actionable marketing foundations. WHAT YOU'LL DO • Define the fundamentals of the product's marketability, including its core elements, positioning, USPs, visual and verbal identity, as well as the principles that ensure consistency, differentiation, and continuity across products. • Develop and evolve the product's marketing vision to ensure its relevance to players, consistency across experiences, and alignment with business goals. • Define marketability guidelines for content themes, products, and new features to ensure they align with the product's positioning, player expectations, and development objectives. • Collaborate closely with the Go-To-Market Director to ensure that the product's foundations meet marketing and business needs as well as market realities. • Provide development teams with player insights (motivations, perceptions, feedback, reception of new features), market trends, and business needs to ensure a player-centric approach to product development. • Act as a spokesperson for players in discussions regarding product evolution and evaluate content decisions through the lens of marketability. • Initiate marketability strategies to enhance the product's desirability and ensure consistency across all its dimensions. • Collaborate with insights teams and marketing experts to identify growth opportunities, emerging expectations, and market trends. • Translate product changes (features, content, monetization, new releases) into value propositions, documentation, and content that can be leveraged by Go-To-Market, Business, and marketing partner teams. • Develop the marketability deliverables necessary for understanding and promoting the product, including product bibles, naming frameworks, build & capture guidelines, and product understanding content. • Define marketability asset requirements and guide their production in collaboration with the Go-To-Market and Creative Services teams to support business needs, promote USPs, and ensure product consistency across marketing touchpoints. • Ensure that business priorities and Go-To-Market needs are factored into marketability outputs to maximize their relevance and impact. • Define and track marketability and product desirability metrics to assess the resonance of the positioning, player perception, and the product's marketing health. • Develop measurement approaches to evaluate marketability performance (brand equity, intent-to-play, excitement metrics, reception of new features, etc.) and identify opportunities and risks. • Conduct regular reviews to identify lessons learned, benchmark market trends, and inform future product direction. • Manage and develop a team of Marketability experts covering Product Marketing and Product Management. • Foster a culture of product expertise, collaboration with development teams, and marketing consistency. • Support employee development through coaching, clear prioritization, and growth opportunities. • Perform all other related tasks. QUALIFICATIONS WHAT YOU'LL BRING • A university degree in a relevant field or equivalent education. • At least 7 to 10 years of experience in video game marketing or other relevant experience in product positioning and strategy. • Leadership and excellent interpersonal communication skills • Ability to manage and adapt to change • Ability to work effectively on multiple projects simultaneously • Results-oriented and committed to serving stakeholders • Ability to defend one's point of view, even when it is unpopular • Ability to delegate and empower others • Functional bilingualism (French and English) • In-depth knowledge of the video game market and industry • Human resources management skills • Ability to incorporate a creative vision into the development of marketing products, taking into account market trends and player expectations