How You Will Make History Here...The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs, store leadership, and key retailer decision makers, and uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.
What You Will Do...Independent Distributor Partner (IDP) Engagement
- Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.
- Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
- Lead route consults and individual or group meetings with IDPs to understand needs, support planning, and identify growth opportunities.
Retail Development
- Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share.
- Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events.
- Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.
Business Fundamentals
- Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.
- Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
- Recruit potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.
- Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.
- Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.
Who You Will Work With...Partner with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to identify business constraints, opportunities, and needs.
What You Bring to the Table... (Must Have)- 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor's degree.
- Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
- Proficiency in Microsoft Excel and PowerPoint.
- Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
- Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.
It Would Be Great if You Have... (Nice to Have)Disclaimer
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
Compensation and Benefits:The target base salary range for this full-time, salaried position is between
$67,000-$96,400
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
