Genuine Parts Company

Manager, Sales Effectiveness Operations

Genuine Parts Company • $95K — $115K *
Atlanta, GA 30349In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience required
  • 3+ years of sales management experience required
  • 2+ years of sales operations experience
  • Proficiency with Microsoft Office Products (Word, Excel, PowerPoint)
  • Experienced and proficient with CRM tools
  • Experience with Peoplesoft, RAM, Qlik, & PowerBI preferred
  • Strong written, verbal communication, organizational, and presentation skills.

Responsibilities

  • Lead field sales readiness efforts to ensure effective communication and operational preparedness.
  • Serve as a strategic business partner providing support with reporting and strategic planning.
  • Optimize account planning processes including goal setting and execution.
  • Standardize and scale sales planning methodologies across the organization in partnership with leadership.
  • Develop communication strategies to convey priorities and operational changes to field teams.
  • Manage a centralized sales initiative calendar for proper prioritization and field readiness.
  • Analyze sales data to identify opportunities and performance gaps.

Benefits

  • Remote work environment
  • Travel required up to 20%
Full Job Description
Job Summary

The mission for the Sales Effectiveness Manager, Ops. is to support field sales leadership with operational processes, optimize sales team performance, and drive revenue and profit growth by implementing data-driven strategies, managing sales operational procedures and analytics, and fostering collaboration between relevant departments.

Position Performance Measures
  • NAPA Combined Sales
  • NAPA Combined EBITA
  • NAPA Cash Conversion Cycle

Responsibilities

Channel Readiness (Communications, leadership review, executive support, planning alignment)
  • Lead field sales readiness efforts by ensuring effective communication, leadership alignment, and operational preparedness for key initiatives.
  • Serve as a trusted business partner to field sales leadership, providing support through reporting, content development, strategic planning, and executive communications.
  • Own and optimize account planning processes, including goal setting, account plan consolidation, evaluation, and execution.
  • Partner with Sales Effectiveness leadership to standardize and scale sales planning methodologies across the organization.
  • Develop and execute communication strategies that translate business priorities, operational changes, and strategic initiatives into clear, actionable guidance for field teams.
  • Manage and maintain a centralized sales initiative calendar to ensure appropriate prioritization, sequencing, and field readiness.

Performance and Reporting (Analytics, KPIs, metrics, data accuracy, evaluation)
  • Ensure the accuracy and integrity of sales data to support effective reporting, analysis, and decision-making.
  • Leverage Salesforce, BI tools, and operational reporting to identify sales opportunities, performance gaps, and areas for improvement.
  • Serve as a strategic resource for sales leadership by analyzing seller, team, and territory performance metrics.
  • Define, track, and communicate key performance indicators (KPIs) to measure the effectiveness of sales programs and initiatives.
  • Support quota planning, performance evaluation, and sales operations activities that drive accountability and business results.
  • Deliver actionable insights and recommendations that improve sales productivity and inform leadership decisions.

Sales Enablement (Systems, CRM, process adoption, seller support tools)
  • Serve as the primary subject matter expert for Salesforce and other sales technologies supporting field sellers and managers.
  • Drive adoption and optimization of sales processes, tools, and reporting capabilities across the organization.
  • Partner with Sales Enablement to support the end-to-end lifecycle of sales campaigns, including targeting, deployment, measurement, and retrospective analysis.
  • Collaborate with field teams to test, refine, and improve sales tools, workflows, and user experiences.
  • Own key operational processes and provide ongoing support to ensure effective utilization of sales systems.

Cross Functional / Systems / Process Governance
  • Partner with business, IT, marketing, product, and sales leaders to ensure successful execution of sales programs and initiatives.
  • Lead cross-functional projects from planning through implementation, ensuring stakeholder alignment, timeline adherence, risk mitigation, and measurable outcomes.
  • Continuously evaluate and improve sales processes to enhance efficiency, scalability, and field effectiveness.
  • Ensure data consistency and operational alignment across systems, processes, and business functions.
  • Identify recurring operational challenges and develop structured solutions that improve communication, execution, and field productivity.

Independent Store Owner (ISO) Partnership & Support (Role May Also Involve)
  • Serve as a key liaison between corporate sales operations and Independent Store Owners (ISOs), ensuring alignment across sales programs, reporting, and processes.
  • Leverage knowledge of independent business models to tailor sales initiatives while maintaining enterprise standards and governance.
  • Anticipate operational impacts to ISOs and proactively address adoption, communication, and execution challenges.
  • Support the successful deployment of sales tools, reporting, and performance initiatives across independently operated locations.


Qualifications
  • Bachelor's degree or equivalent experience required
  • 3+ Years of sales management experience required
  • 2+ Years of sales operations experience
  • Proficiency with Microsoft Office Products (Word, Excel, PowerPoint)
  • Experienced and proficient with CRM tools
  • Experience with Peoplesoft, RAM, Qlik, & PowerBI preferred
  • Strong written and verbal communication skills
  • Strong organizational skills
  • Strong presentation skills, preferably with experience in training settings
  • Ability to manage congruent and diverging projects

Physical Demands / Working Environment
  • Remote Work Environment
  • Travel required up to 20%


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About Genuine Parts Company

Genuine Parts Company is a service organization engaged in the distribution of automotive replacement parts, industrial replacement parts, office products and electrical/electronic materials. The Company operates in four: Automotive Parts Group, Industrial Parts Group, Office Products Group and Electrical/Electronic Materials Group. The Automotive Parts Group distributes automotive parts and accessory items. In addition to over 427,000 available part numbers, the Company offers inventory, cataloging, marketing, training and other programs in the automotive aftermarket. The Industrial Parts Group is operated as Motion Industries, Inc. (Motion), a wholly owned subsidiary of the Company. During the year ended December 31, 2012, the Company's business were conducted throughout the United States, in Canada and in Mexico from approximately 2,000 locations. On February 1, 2012, the Company acquired Light Fabrications Inc.

Genuine Parts Company Careers

There has never been a more exciting time to explore job opportunities at Genuine Parts Company, a global leader in the distribution of automotive and industrial parts. Our team is growing, and we are looking for skilled professionals eager to drive innovation and lead in the industry. Work You’ll Do Join Genuine Parts Company’s dynamic team to help advance our mission of distributing quality parts and services across the globe. As part of our team, you will engage in meaningful work that supports automotive and industrial advancements and sustainability. Transform your career with opportunities for growth and leadership in a company that values diversity and inclusion. At Genuine Parts Company, we believe in empowering our employees with the tools and training necessary to excel in their professional journey. Lead with Impact At Genuine Parts Company, you are positioned to lead at the intersection of industry expertise, operational excellence, and digital innovation. Work alongside a dedicated team of over 50,000 employees worldwide who are committed to fostering a culture of collaboration and innovation. Collaborate with industry experts and enhance your professional network through our extensive networking events and professional development programs. Our commitment to diversity training ensures an inclusive environment where all ideas are valued. Introducing Genuine Parts Company Career Development We are committed to building a supportive environment where you can grow your career. Genuine Parts Company offers a variety of job opportunities, from entry-level positions to leadership roles, each with competitive benefits and the potential for growth. Do Innovative Work Join a team where innovation is at the heart of everything we do. Genuine Parts Company is a place where you can bring your unique skills and perspectives to tackle challenging projects and drive significant impact. Be Part of a Great Team Experience a culture that champions teamwork, leadership, and professional growth. Our team at Genuine Parts Company thrives on collaboration and the shared pursuit of excellence in the automotive and industrial sectors. Future-Proof Your Career Advance your career with Genuine Parts Company, where we offer a range of job opportunities and the support you need to succeed. From internships to full-time positions, our roles are designed to challenge you and foster your professional growth. Explore Discover the various career paths available at Genuine Parts Company and find the perfect match for your skills and interests. Whether you are updating your resume, preparing for an interview, or seeking a leadership role, we provide the resources to support your aspirations. The Genuine Parts Company Difference Our commitment to innovation, leadership, and diversity sets us apart in the industry. Join us and contribute to a team that is dedicated to providing outstanding service and quality parts to our customers worldwide. Stay Connected Join Our Team Search open positions that match your skills and interest. We look for passionate, curious, creative, and solution-driven team players. SEARCH GENUINE PARTS COMPANY JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Genuine Parts Company.
Learn more about Genuine Parts Company
Size
52,000 employees
Market Cap
$24.7 billion
Industry
Manufacturing & Automotive
Net Income
-$29.1 million
Founded
1925
5 Year Trend
+4.2%
Revenue
$16.5 billion
NASDAQ
GPC
* Ladders Estimates

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