About the RoleWe are seeking a Growth Marketing Manager to run paid social channel efforts across both Harry's and Flamingo brands. In this highly data-driven, analytical role, you will own the strategy, creative development, execution, and optimization to drive profitable growth through managing digital marketing campaigns across Meta, Tik Tok, Reddit, etc). You will run programs that have a direct impact on the growth of Harry's omni-channel business through your management of these existing channels, while exploring other marketing channels that will drive new customer acquisition.
Responsibilities:- Define strategy, manage, and efficiently scale customer acquisition, primarily through Meta
- Lead and perform campaign planning, execution and optimization to deliver sales and ROI targets
- Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead
- Track and report on performance, identifying key wins and learnings to advise future campaigns
- Identify opportunities to expand into new digital channels
- Work cross-functionally on projects across Harry's and Flamingo portfolio of products
- Track emerging trends and identify new, innovative ways to evolve our growth marketing strategy, grow the audience and drive new customers
This might describe you:- Bachelor's degree, or equivalent experience
- 5+ years of growth marketing experience, hands on, executing, and optimizing on ad campaigns based on data trends (bonus for in-house growth experience at a DTC company)
- Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action.
- Motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
- Experience working with complex omni-channel attribution models
Who you will work with:- Report to Director of Growth Marketing
- Work side-by-side with a best-in-class Growth team - Performance Marketing, Creative Development, and Analytics
- Internal teams at Harry's including Product, Lifecycle & Engagement, Brand Marketing, and more
- Manage external vendors and agency partners across various marketing channels and tools
Benefits and perks- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- L&D stipend
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from our family of brands
The Mammoth Brands' working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can't forget the free products and the opportunity to have some meetings without Zoom!
We can't quantify all of the intangible things we think you'll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $120,400-$150,500, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.
