Description
Manager of Omnichannel & Promotional Marketing is a critical role responsible for ensuring seamless and effective vision, strategy and delivery of digital tools that support the physical salon, artist and guest experience. This role is responsible for supporting the global vision and strategy, while also delivering upon the execution for North America.
Support key initiatives within a salon omni-channel journey, delivering incremental artist and guest satisfaction, incremental salon visits, improved salon efficiencies and guest retention and advocacy.
Cultivate and maintain strong network of partners & vendors, as well as support new digital initiatives that transform ways of working and business impact, ensuring rapid adoption and optimal execution of all tools, technologies, best practices, enhancements and more to build our brand equity and fuel profitable growth throughout our ecosystem. Example of tools include hair & scalp check technologies for stores & salons, salon appointment booking experiences, marketing libraries for salons and sales teams, salon e-commerce support, etc.
Be the marketing liason for key digital partners within the organization, such as with Aveda's e-commerce businesses and networks, as well as support the overall omnichannel promotional strategy and calendar.
Qualifications
Bachelor's degree required, MBA a plus
10+ years of experience of related marketing experience and at least 2 years' experience in omnichannel related
5-10% travel time
Proven consumer marketing experience in creating Omni-channel experiences that will drive traffic across channel ecosystem via high conversion experiences that fuels loyalty and increasing lifetime value of consumer.
Problem solving and thought leadership skills
Proven success leading direct communication and traffic driving programs across channels
Excellent financial, quantitative and analytical skills
Demonstrated ability to lead projects requiring synthesis of data into actionable insights
Ability to work consistently and urgently in a faced-paced environment
Knowledgeable about CRM tools, asset management tools, emerging digital technologies and omnichannel capabilities
Excellent communication, presentation, cross functional collaboration and relationship building skills are critical
Responsible at managing vendor partenrships
Authentic Alignment with the Aveda Mission
Pay Range:
The anticipated base salary range for this position is$76,500.00to $125,650.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
