Ford Motor Company

Manager, Off-Road Racing and Product

Ford Motor Company • $141K — $268K *
Allen Park, MI 48101In-Person
Manufacturing & Automotive
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree or higher in Marketing, Advertising, Communications, or Automotive Design/Engineering.
  • 10+ years in Marketing or automotive Product roles, with 5+ years in off-road marketing.
  • 5+ years of managerial experience with direct reports and agency partners.
  • Strong organizational skills for producing clear recommendations and presentations.
  • Positive, curious attitude towards problem-solving and overcoming barriers.
  • Team-oriented with strong collaboration skills with stakeholders and partners.
  • Flexibility for frequent travel to key races and events.

Responsibilities

  • Oversee off-road racing marketing initiatives and Raptor products, including cycle planning and engineering relationships.
  • Amplify select race series for maximum brand value and enthusiast engagement.
  • Develop Raptor brand positioning, product content, and on-vehicle expression.
  • Manage off-road race operations and relationships with series, partners, and drivers.
  • Prioritize key off-road topics to drive product passion and brand engagement.
  • Coordinate branding topics such as livery, licensing, and merchandise with Brand Manager.
  • Plan and manage budget utilization for race series and activations.
  • Collaborate with Content Manager on media and content strategies.

Benefits

  • Immediate medical, dental, vision, and prescription drug coverage.
  • Flexible family care days, paid parental leave, and subsidized child care.
  • Family building benefits including adoption, surrogacy reimbursement, and fertility treatments.
  • Employee discounts on vehicles for you and your family.
  • Tuition assistance for continued education.
  • Active employee resource groups for community engagement.
  • Paid time off for community service and a generous holiday schedule including time off between Christmas and New Year's.
  • Option to purchase additional vacation time.
Full Job Description
Job Description

In this position...
  • We seek an experienced leader that is well-versed in motorsport marketing with the ability to activate at off-road races and shape production car development.
  • You will lead all Ford Racing marketing off-road racing and product initiatives ensuring our racing DNA flows through all activations, production car strategies & communications.
  • Strong planning, organizational and leadership skills will be required in managing a team of 4 reports and multiple agency relationships to ensure success of the Raptor product line and marketing initiatives across all off-road racing including Dakar, Baja 1000, King of the Hammers, WRC and others.


Responsibilities

What you'll do...
  • Oversee all off-road racing marketing initiatives and Raptor products - intimately involved in cycle planning & internal engineering/competition relationships
  • Prioritize amplification of specific race series and races for creating maximum value in shaping Ford Racing as an enthusiast brand (Own Off-Road) and winning enthusiast customers
  • Lead development of the Raptor brand (positioning, product content & on-vehicle brand expression), coordinating with Brand Manager, under the Ford Racing banner
  • Lead all off-road race operations and series/partner/driver relationships including hospitality & fan engagement
  • Prioritize most important annual off-road topics & work streams for driving product and brand passion
  • Coordinate with Brand Manager on all branding topics including livery, licensing and merchandise topics
  • Leader of all off-road race operations and series/partner/driver relationships
  • Plan, manage and forecast budget utilization across all on-road race series/activations
  • Coordinate with Content Manager on all media & content topics (website, digital, social, long-form storytelling, etc.)


Qualifications

You'll have...
  • Bachelors degree or higher in Marketing, Advertising, Communications, Automotive Design/Engineering or equivalent combination of relevant education and experience.
  • At least 10 years experience in a Marketing or automotive Product role with at least 5 years of direct off-road marketing experience
  • At least 5 years experience in a manager role overseeing direct reports and external communications agency partners
  • Strong organizational skills and ability to distill complex topics into focused, powerful recommendations/presentations
  • Positive attitude and enthusiastic approach to barriers and uncertainty - curiosity and passion for "figuring things out"
  • Team-oriented mentality that seeks to build strong, collaborative and lasting relationships with internal stakeholders and external partners
  • Flexibility for frequent travel to key races/activations
  • Understanding and experience with unique, rugged environments in which off-road racing takes place and ability to personally navigate the physical & logistical aspects of this

Even better, you may have...
  • Masters degree or higher in Marketing, Advertising, Communications, Automotive Design/Engineering
  • Experience in automotive product planning/development
  • Hands-on off-road hospitality/activation experience
  • Direct agency experience in developing on-site activations and communications

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year's Day
  • Paid time off and the option to purchase additional vacation time.

This position is leadership level 5 and ranges from $141,700-$268,300.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers.co/LL5

Visa sponsorship is not available for this position.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid

#FR1 #LI-MK2

About Ford Motor Company

Ford Motor Company manufactures or distributes automobiles in addition to offering financial services. The company sells to dealerships for retail sales, and for sale to fleet customers, including commercial fleet customers, daily rental car companies, and governments. Ford’s vehicle portfolio includes automobiles, buses, tractors, and trucks. Retail financing includes retail installment sale contracts for new and used vehicles, and direct financing leases for new vehicles to retail customers, government entities, daily rental car companies, and fleet customers. Finance receivables in the non-consumer portfolio include products offered to automotive dealers. Ford’s environmental initiatives include compressed natural gas, flexible fuel vehicles, electric drive vehicles, Hydrogen, PC power management, and so on. Ford Motor Company was founded by Henry Ford in 1903 and is headquartered in Dearborn, Michigan.

Ford Motor Company Careers

Join the dynamic team at Ford Motor Company, a global leader in automotive innovation and manufacturing. At Ford, we are committed to driving human progress by providing outstanding vehicles and mobility solutions. This is an exciting time to become part of our inclusive team, where job opportunities abound and growth is not just a possibility, but a promise.

Work You’ll Do

At Ford Motor Company, you will collaborate with some of the brightest minds in the industry. Our professionals are at the forefront of automotive technology, leading projects that redefine transportation and sustainability. With a culture rooted in continuous improvement and respect for all, Ford offers a workplace where leadership, diversity training, and innovation are part of everyday life.

Join Our Market-Leading Team

Ford’s commitment to excellence is why we are a leader in the automotive sector. We offer a variety of career paths, from engineering to marketing, all designed to foster professional and personal growth. Our team benefits from Ford’s commitment to professional development and networking opportunities, ensuring that every team member can reach their full potential.

Innovative Work

Engage in work that makes a difference. Ford Motor Company is pioneering developments in electrification, autonomous vehicles, and smart mobility solutions. Our team of over 190,000 employees worldwide is dedicated to crafting experiences that improve the way the world moves.

Be Part of a Great Team

Working at Ford means more than just having a job; it means being part of a global family. Our culture promotes teamwork, integrity, and respect—values that underpin everything we do. We believe in nurturing a diverse and inclusive environment where every employee can thrive.

Future-Proof Your Career

Ford Motor Company is not just a great place to work; it’s a place to build a lasting career. Our employees enjoy competitive benefits, comprehensive health care, and retirement plans that rank among the best in the industry. We support career advancement through extensive training programs and hands-on experience in the latest automotive technologies.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional looking for your next challenge or a student interested in an internship, Ford has opportunities that will harness your skills and ignite your ambition. Our hiring process is straightforward and respectful, designed to match your skills and passions with the right position.

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Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Ready to start your journey with Ford? Prepare your resume, sharpen your interview skills, and become part of a company that’s building the future of transportation.

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Learn more about Ford Motor Company
Size
183,000 employees
Market Cap
$44.8 billion
Industry
Manufacturing & Automotive
Net Income
-$1.2 billion
Founded
1903
5 Year Trend
-2.1%
Revenue
$127.1 billion
NASDAQ
F
* Ladders Estimates

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