manager, loyalty marketing, you will play a critical role in shaping and executing go-to-market strategies for our Starbucks Rewards program - bringing loyalty initiatives to life in ways that deepen engagement and drive measurable impact.
We're looking for a strategic, results-driven marketer with strong campaign instincts who can translate customer behavior into insight-led work. You will lead end-to-end marketing execution of loyalty initiatives while partnering cross-functionally to deliver seamless, high-quality experiences that strengthen long-term customer relationships.
As a manager, loyalty marketing you will:
• Manage go-to-market strategy and execution for loyalty initiatives, including promotions, offers, games, and experiences, ensuring alignment to broader business goals.
• Own end-to-end campaign delivery, from intake and strategy through briefing, execution, and performance readout.
• Develop clear, strategic marketing briefs that align cross-functional teams around objectives, target audience, messaging, and positioning.
• Partner across marketing, digital, analytics, operations, and finance to bring initiatives to market with excellence and precision.
• Manage timelines, dependencies, and stakeholders to deliver complex campaigns in a fast-paced environment.
• Continuously evolve the loyalty experience by staying ahead of industry trends, customer expectations, and competitive benchmarks.
• Collaborate with external partners and agencies to execute campaigns and enhance program capabilities.
We'd love to hear from people with:
• 5-7+ years of experience in loyalty, CRM, lifecycle, or integrated marketing-preferably in retail, e-commerce, or consumer brands.
• Bachelor's degree or equivalent experience.
• Demonstrated experience managing go-to-market strategies and executing multi-channel campaigns.
• Skilled in brief writing with a track record of aligning teams around a clear vision.
• Highly organized with strong project management skills; ability to manage multiple priorities and timelines.
• Experience partnering with external agencies and managing deliverables end-to-end.
As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com .
*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
We believe we do our best work when we're together, which is why we're onsite four days a week.
Join us and inspire with every cup. Apply today!
