Salesforce

Manager, Influencer & New Media Insights

Salesforce • $117K — $177K *
Chicago, IL 60629In-Person
Media
5 - 7 years of experience
2 weeks ago
Job Overview by Ladders

Qualifications

  • 6+ years in influencer intelligence, earned media, or communications analytics
  • Strong understanding of network dynamics in social ecosystems
  • Experience with newsletter and podcast landscapes
  • Proficient in social analytics and influencer measurement platforms
  • Proven ability to influence in a matrixed organization
  • Demonstrated AI fluency with practical application of AI tools.

Responsibilities

  • Map and update the landscape of influencers relevant to Salesforce
  • Build proactive relationships with creators not yet contracted
  • Develop Salesforce's influencer segmentation model
  • Own measurement for influencer programs from partnerships to events
  • Create frameworks that capture the effectiveness of influencer impact
  • Establish benchmarks for influencer performance using historical and industry data
  • Utilize AI tools to enhance influencer insights and decisions.

Benefits

  • Hybrid work schedule, with office requirement 3 days/week
  • Opportunity to work with cutting-edge AI tools
  • Collaborative environment across multiple teams in the company
  • Focus on strategic relationship building with influencers
  • Scope for professional development in influencer intelligence and measurement.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Operations

Job Details

The Experience

Salesforce's Communications Planning & Insights team is looking for a strategic, deeply curious Manager who can answer a deceptively hard question: which voices can catalyze a network effect - and which ones can't? The strategic north star for this role is earned influence: identifying the voices worth building proactive, sustained relationships with so they become authentic advocates.

This role is the team's authority on influencer intelligence - identifying and prioritizing the creators, newsletter writers, and podcast hosts most likely to move the needle for Salesforce, and building the frameworks to evaluate whether they did. Critically, this is not a one-size-fits-all measurement: an influencer tasked with building category credibility requires a fundamentally different success model than one amplifying a product story or catalyzing a news cycle. This person owns that segmentation - by objective, audience, and purpose, and by earned vs. paid - and designs the analytical lens for each.

What You'll Actually Be Doing

Influencer Intelligence
  • Map and continuously update the universe of voices for Salesforce - prioritizing those who are emerging, underrated, or not yet on anyone else's radar, with a particular focus on newsletters, podcasts, niche communities and social.
  • Think beyond contracted relationships - the most valuable voices in this model are often the ones we haven't paid yet. A core part of this role is identifying creators and media voices who are genuinely curious about Salesforce's story and nurturing those relationships proactively.
  • Develop and own Salesforce's influencer segmentation model - defining tiers, scoring criteria, and selection frameworks segmented by objective, audience, and purpose - with distinct frameworks for earned vs. paid, recognizing that what success looks like is fundamentally different for each.


Influencer Optimization & Impact
  • Own end-to-end measurement for Salesforce's influencer programs - from always-on partnerships to event-based activations.
  • Build and maintain influencer performance frameworks that go beyond traditional metrics - capturing whether influence spread, to whom, and whether it moved the needle on the objective it was designed for.
  • Establish, maintain and contextualize benchmarks for influencer performance - developing internal baselines from historical data while staying current on industry standards.
  • Earned influence carries a greater weight in this model: a creator who posts about Salesforce without a contract is a signal - about the relationship, the product, and the narrative.


AI-First Building
  • Use AI tools to expand the surface area of what you can see while owning the judgment layer: deciding which signals matter, which voices are worth attention, and what the data is telling you.
  • Partner with the Narrative Intelligence function on the tooling and pipeline infrastructure; your job is to be a sophisticated user of those systems - pushing them to answer better questions.


Stakeholder Partnership & Enablement
  • Serve as the measurement thought partner for influencer and social program owners across Comms and Marketing - including knowing when a relationship is primarily transactional/paid and should be routed to the appropriate partnership team, vs. when it's an earned relationship.
  • Build strong working relationships with Marketing counterparts - including events, brand, and social - to align on measurement methodologies, share data, and present a unified view of influencer impact across the company
  • Thrive in ambiguity and build structure where none exists.


You're Our Person If...
  • 6+ years working at the intersection of influence, narrative, and measurement with demonstrated experience identifying voices that drive conversation. Background in influencer intelligence, earned media, or communications analytics preferred.
  • Deep understanding of network dynamics in social ecosystems including thinking in terms of amplification, audience graph overlap, and community influence.
  • Hands-on experience with the newsletter and podcast landscape as primary influence vectors with the ability to identify which writers and hosts carry authority in a given space, how their audiences differ from social audiences, and what meaningful impact looks like in those formats.
  • Embedded fluency in tech conversation and communities across X, LinkedIn, YouTube, and Reddit.
  • Hands-on experience with social analytics and influencer measurement platforms (CreatorIQ, Onalytica, Brandwatch, or similar) - with strong command of what 'good' looks like for a B2B brand.
  • Proven AI fluency: you actively use AI tools to build, automate, and accelerate your work, and you can point to specific things you've built.
  • Proven ability to influence without authority - you know how to build consensus, drive alignment, and get things done in a matrixed organization.


Even Better If...
  • Background in traditional media measurement or integrated comms analytics
  • Experience supporting executive visibility or thought leadership programs
  • Experience with paid social measurement and attribution - to contextualize and compare against earned performance, not as the primary lens
  • Experience with Claude Code or similar vibe coding tools


This role is hybrid and goes into the office 3 days per week.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

Are you ready to join a company that's leading the way in CRM technology? Search open positions that match your skills and interests on our careers page. Tailor your resume, prepare for your interview, and take the first step towards a rewarding career at Salesforce.

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Join Salesforce today and be part of a company that's shaping the future of technology, fostering a culture of innovation, and building a more equitable world.
Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Enterprise Technology
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ
CRM
* Ladders Estimates

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