The Ecommerce team is looking for a
Web Analytics and Insights Manager to support in developing Google Analytics data driven insights to make meaningful business decisions for holtrenfrew.com. Reporting to the DVP of Ecommerce, this role will be integral for identifying opportunities across all levels of the conversion funnel.
Specific Responsibilities include the following:- Establish and implement best in class web analytics practise for the Holt Renfrew organization
- Build dashboards for e-commerce and marketing performance, user journey analyses, while proactively providing development recommendations back to the business
- Review opportunities and gaps in user engagement journey to enhance customer experience and support business growth objectives and KPIs
- Identify data anomalies between digital store front and financial reporting, working with the IT team to implement fixes
- Collaborate closely with stakeholders across the business to provide insight into areas such as, but not limited to, E-commerce enhancements, product & inventory, and traffic acquisition
- Collect, analyze, report on website data to help understand customer behavior and improve the effectiveness of site through data-driven decision
- Work with category management and marketing teams to create reporting on performance of the site with a focus on driving conversions and traffic
- Partner with Technology and Product team to plan, create, and implement analytical requirements for digital projects or functional releases
- Full ownership of purchase funnel performance insights, delivering weekly recaps and optimization recommendations to business teams
- Partner with Holt Renfrew CRM in data harmonization projects to better understand omni-channel browsing and purchase behaviour
The ideal candidate:- Bachelor's degree in Business, Mathematics, or Statistics
- Minimum 3-4 years of experience in ecommerce or marketing analytics
- Advanced knowledge in Google Marketing Platform and Google Cloud with technical experience in SQL and JS.
- Expert in Microsoft Excel (including coding macros) while additional experience with enterprise BI tools and CDPs considered an asset
- Customer centric and make decisions with the Holt Renfrew customer in mind
- Data driven with comfort in using multiple analytic tools, and you are experienced in creating and running reports
- Excellent interpersonal skills; a team player who is able to act as both a leader and an individual contributor as required
Hiring Reason - Existing Vacancy
#SSCSJ
Hiring Range / Échelle salariale à l'embauche :
$85,666.66 - $105,000.00 / 85.666,66$ - 105.000,00$ (per year / par an)
Final compensation for this position will be determined based on the candidate's unique skills, expertise, individual qualifications, and assessed contributions to the role following the completion of the interview process. The range stated is the starting range for this position. Offers may vary with experience, qualifications, performance, and local market conditions. We strive to offer competitive compensation that aligns with a candidate's contributions to our team, along with a comprehensive benefits package, enticing perks, pension matching, incentives, and our coveted employee discount. / La rémunération finale pour ce poste sera déterminée sur la base des compétences uniques du candidat, de son expertise, de ses qualifications individuelles et de l'évaluation de sa contribution au poste à l'issue de la procédure d'entrevue. La fourchette indiquée est la fourchette de départ pour ce poste. Les offres peuvent varier en fonction de l'expérience, des qualifications, du rendement et des conditions du marché local. Nous nous efforçons d'offrir une rémunération compétitive qui corresponde à la contribution du candidat à notre équipe, ainsi qu'un ensemble complet de garanties, d'avantages attrayants, de cotisations de retraite assorties par l'employeur, de primes d'encouragement et notre très convoitée remise d'employé.
