Job Description

Job Title: Manager, eCommerce, U.S. - Star Brands Group

Location: Vernon Hills, IL

Department: eCommerce - Star Brands

Reports To: Director, eCommerce - Star Brands

Star Brands Group (Pink Stuff, Mean Green, Moldex, Krud Kutter, Rust-Oleum Whink)

Role Overview

The eCommerce Manager will play a critical role in accelerating digital growth for Star Brands Group in the U.S. This individual will own the strategy, execution, and performance across key eCommerce platforms, with a strong focus on Amazon and digital retail. The role will ensure our brands are competitive, visible, and conversion-ready across online environments while building scalable capabilities to support long-term growth.

This position serves as the U.S. eCommerce subject matter expert, working cross-functionally with Sales, Brand, Demand Generation, and Operations to drive performance and elevate our digital presence and includes direct reports. The role reports to the Global Head of eCommerce - Star Brands Group.

Key Responsibilities

eCommerce Strategy & Performance Ownership

• Own and evolve the U.S. eCommerce strategy across Amazon, Walmart, TikTok Shop, and emerging digital commerce channels aligned to commercial growth, market share, and profitability objectives.
• Translate brand and commercial priorities into clear, actionable eCommerce plans across the full funnel (media, content, assortment, pricing, and promotion)
• Define quarterly performance plans, KPIs, and investment priorities, with a strong focus on measurable outcomes (e.g., conversion, share, ROAS, traffic)
• Lead performance tracking and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem
• Drive structured test-and-learn initiatives to continuously optimize performance
• Evaluate and recommend new marketplace opportunities, platform capabilities, and digital growth initiatives that support the expansion of the Star Brands portfolio.

Digital Commerce & Marketplace Leadership

• Lead strategic development and growth across Amazon, Walmart.com, Homedepot.com, TikTok Shop, and future digital commerce channels.
• Develop and execute channel-specific growth plans that support overall business objectives
• Partner with Sales on assortment, pricing, and promotional strategy to maximize online performance
• Support innovation launches and new product introductions through channel-specific go-to-market plans.
• Manage strategic relationships with key retailer contacts, marketplace partners, agencies, and platform representatives.

Digital Shelf & Content Excellence

• Own digital shelf strategy to ensure products are discoverable, compelling, and conversion-ready
• Establish and maintain best-in-class standards for content, imagery, video, A+ Content, brand stores, and ratings and reviews.
• Partner with internal and external teams to deliver high-quality, optimized content that drives engagement and conversion
• Conduct regular audits of product pages, catalog health, and digital shelf execution.
• Ensure platform compliance and content accuracy across all channels.

Cross-Functional Collaboration & Influence

• Serve as the primary day-to-day eCommerce lead for the Star Brands portfolio, coordinating cross-functional initiatives and driving execution across digital commerce channels.
• Partner with Media to shape retail media strategies and ensure effective integration across the funnel
• Collaborate with Brand and Sales to connect eCommerce initiatives with broader omnichannel efforts
• Work closely with Finance and Operations to ensure investment discipline, accurate forecasting, and alignment with supply
• Develop executive-level presentations and participate in business reviews, annual planning meetings, and strategic planning sessions.

Agency & Partner Management

• Manage external agency and vendor relationships to ensure high-quality execution and continuous optimization
• Drive accountability through clear performance expectations, reporting, and ongoing performance reviews
• Ensure agency strategies align with business objectives and growth priorities.

Qualifications

• Bachelor's degree required
• 5+ years of experience in eCommerce, digital marketing, or shopper marketing, preferably within CPG or retail
• Proven experience managing Amazon and major eRetail platforms, including retail media, digital shelf, and performance analytics
• Demonstrated ability to translate strategy into execution and deliver measurable business results
• Ability to manage multiple priorities in a fast-paced, evolving environment.
• Experience working with cross-functional teams and communicating effectively at all levels of an organization.

What You Bring

• A strategic mindset with strong commercial acumen and a deep understanding of how eCommerce drives business outcomes
• Ability to operate at both strategic and executional levels, with high attention to detail
• Strong analytical skills with the ability to connect data to insights and actions
• Highly collaborative, with the ability to influence cross-functional teams and senior stakeholders
• Passion for building best-in-class digital experiences and scaling eCommerce capabilities
• Experience managing partners and/or leading initiatives across multiple stakeholders

Salary Target Range: $95,000 - $120,000, bonus eligible

From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.