Summary: The Marketing Director manages the promotion of Orthopaedic Institute of Ohio's brand and services that align with the healthcare provider's goals and initiatives.
General Summary of Duties: (Other duties may be assigned.)- Manage, update, and develop content and policies for company website; Maintain site navigation including service updates and provider information; Maintain internal communications via intranet site
- Develop and execute digital and print advertising campaigns, including social media, collaterals, video, and audio creative; Coordinate content creation for commercials and public appearances; Manage company's social media presence
- Responsible for content creation and graphic design customized to specific marketing needs and internal/external branding use including advertisements, social media, business cards, pamphlets, brochures, flyers, office signs, etc.
- Oversee reputation management and directories for all providers and office locations; Monitor and address patient reviews; Act as liaison between referring providers/facilities and OIO
- Maintain relationships with external media vendors; Evaluate annual proposals and form strategic partnerships; Allocate budget and control spend
- Monitor progress of various analytics and performance tracking platforms and make adjustments as needed
- Manage signage and branding for all physical office locations to ensure visibility
- Create and update internal documents and letter templates for internal company use
- Continually review changes to the market, identify trends, monitor competitor activity, and conduct market research and adjust marketing plan if necessary
- Coordinate community involvement sponsorships and other community engagement to build and maintain relationships with the communities
- Maintain high level of knowledge of offered services and specialties
Qualifications: - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
- Excellent organizational skills and attention to detail
- Strong analytical and problem-solving skills
- Strong decision-making and evaluation skills
- Strong execution and project management skills
- Effective communication and interpersonal skills (written and verbal)
Education and Training:- Bachelor degree in marketing required
- Experience with various content creation software (Adobe, Photoshop, Canva) preferred
- Marketing background in healthcare industry preferred
Physical Demands and Working Conditions/Requirements:- Requires prolonged periods of sitting at desk and working at computer
- Must have good computer and telephone communication skills and able to operate misc. office equipment
- Hearing and vision abilities within normal range, or corrected, to observe and communicate with patients, staff, business contacts, and the public
- Ability to work in fast-paced environment in a professional medical office setting
- Reasonable accommodations may be made to enable individuals with disabilities to perform the necessary function
Position Type and Expected Hours of Work:- Full time: 40 hours minimum per week; day shift hours
Travel Requirements:- Moderate travel may be required to travel to satellite offices and other professional obligations
Full-time Benefits- Health, Dental, and Vision Insurance
- 401k Plan, 3% Safe Harbor Non-Elective Employer Contribution
- Employer-provided $25,000 Group Life Insurance
- Voluntary Life Insurance
- Short-Term and Long-Term Disability
- Accident, Hospital, Critical Illness/Cancer Benefits
- Mileage Reimbursement for travel between office locations
- Certificate and Continuing Education Reimbursement
- Accrual Paid Time Off (up to 19 days off within 1st year)
- 6 Paid Holidays Per Year
- Closed on Major Holidays
