Job DescriptionWhat is the opportunity? Reporting to the Senior Director, Business Enablement and Strategy, you'll develop and execute national digital marketing initiatives across multiple channels, managing content creation, digital/integrated campaigns, and performance analysis. You'll collaborate with sales enablement, communications, compliance, and digital teams to drive brand awareness, consideration, lead generation, and support the sales team across Canada.
What will you do? - Manage and prioritize multiple digital marketing initiatives, identify opportunities, plan, track, and report on paid and organic initiatives to ensure on-time, on-budget, and high-performing activities
- Develop and maintain RBC Royal Trust's digital profile across all digital platforms including but not limited to the public site, RBC Royal Trust jobs website, Hearsay
- Strategize and develop content for public-facing digital channels, optimizing for social, SEO, AEO, SEM, and paid digital to increase traffic among our target market
- Execute integrated campaigns, manage ROI across paid, owned, and earned channels for lead generation and consideration Monitor competitor activity and industry trends while analyzing organic and paid digital performance
- Manage projects from inception to completion (briefing, budgeting, production, approvals, testing, reporting) and serve as primary compliance liaison for all digital activities
- Lead web content development and public-facing audio/video production initiatives, including copywriting and editing and SEO optimization
- Build positive relationships across internal teams, subject matter experts, and stakeholder groups
What do you need to succeed?Must haves: - Highly organized with ability to manage multiple competing priorities in a fast-paced environment
- 4-7 years digital marketing experience, preferably in the Financial Services industry
- Expertise in digital marketing best practices including but not limited to: social media, paid digital, SEM, SEO, AEO, Salesforce, and HTML
- Strong project management, digital reporting, communication, writing/editing, and presentation skills with high attention to detail
- Creative problem-solver with strong data analysis and reporting skills to uncover insights; experience with UX, and MS Office
- Post-secondary education in digital marketing/advertising plus demonstrated industry experience
Nice-to-have: - Demonstrated knowledge of compliance requirements for marketing
- Background in audio/video production or content strategy
- Knowledge of estate and trust services
- French
What's in it for you?- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high-performing team.
- Flexible work/life balance options.
- Opportunities to do challenging work.
- Opportunities to take on progressively greater accountabilities.
- Access to a variety of job opportunities across business.
Job SkillsAdvertising, Advertising, Agency Briefing, Brand Strategy, Budgeting, Content Marketing, Creativity, Digital Channels, Digital Marketing, Digital Marketing Campaigns, French Language, Long Term Planning, Marketing Data, Marketing Initiatives, Organizing, Planning, Product Services, Project Management, Sales Enablement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), SEM Campaigns, SEMRush, Social Media, Social Media Advertising {+ 2 more}
Additional Job DetailsAddress:RBC CENTRE, 155 WELLINGTON ST W:TORONTO
City:Toronto
Country:Canada
Work hours/week:37.5
Employment Type:Full time
Platform:WEALTH MANAGEMENT
Job Type:Contract (Fixed Term)
Pay Type:Salaried
Posted Date:2026-06-12
Application Deadline:2026-06-26
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.
Pay RangeThe expected pay range for this position is:
$67,000.00 - $110,000.00
The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.
You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.
RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.
