Duties Description The Office of Communications at the Department of Labor (DOL) is responsible for all internal and external agency communications. The Office works in coordination across the agency to amplify the work the Department does on behalf of all agency customers.

The Public Information Manager (Digital Content) oversees the development and execution of the digital communications strategy for the website, intranet, and internal communications. Duties may include, but are not limited to:
• Develop and implement comprehensive strategies for the agency's public website and intranet to ensure alignment with organizational goals, enhance user experience, and promote effective communication. This includes leveraging website analytics, user behavior data, and search query analysis to identify content gaps, popular topics, and areas for strategic focus.
• Oversee the creation, editing, and publishing of all content for the public website and intranet, ensuring accuracy, clarity, consistency, and adherence to brand guidelines and accessibility standards.
• Supervise and mentor a team of web content specialists, assign tasks, setting priorities, and managing workloads to ensure timely and high-quality project completion. Foster a collaborative and productive team environment, encouraging professional development and skill-building.
• Collaborate with cross-functional teams, stakeholders, and external vendors on construction of new agency website.
• Provide strategic direction and oversight throughout the website development lifecycle, ensuring the new site meets user needs and organizational objectives.
• Work with agency divisions to understand their communication needs and ensure the website and intranet effectively deliver their services to our collective customers. Data on content consumption and user inquiries will be used to demonstrate the value of web content and identify areas where specific divisions can leverage digital platforms more effectively.
• Participate in change in organizational transformations, ensuring successful adoption and alignment with strategic objectives
• Engage in technology and innovation by leveraging emerging technologies to optimize processes and enhance customer experiences
• Proactively manage relationships with key stakeholders internally and externally
• Think strategically about current and future organizational needs
• Adapt to shifting priorities
• Participate in the comprehensive process of implementing changes, ensuring smooth transitions, effective communication, and minimal disruption
• Proactively identify, address, and resolve conflicts to foster constructive dialogue and a productive, collaborative work environment
• Analyze issues, make sound judgments, and implement effective solutions to drive positive outcomes
• Proactively identify potential challenges and identify preventative solutions
• Take part in team collaboration and achieve agency objectives
• Effectively convey information, ideas, and expectations to diverse audiences through various channels, ensuring clarity and understanding
• Foster an inclusive and equitable environment that values and leverages the strengths of a diverse workforce
• Ensure exceptional customer service by proactively addressing needs and expectations
• Demonstrate self-awareness and empathy to effectively manage relationships, build trust, and foster productive interactions
• Uphold the highest standards of ethical conduct and professional integrity in all actions and decisions
• Maintain and apply an understanding of relevant technologies and digital tools to optimize performance and drive innovation

Minimum Qualifications Non-Competitive Minimum Qualifications:
Ten (10) years of experience* in public relations, social media, and digital communications, two (2) years of which must have included program management or supervision of professional staff.

*Associate's, Bachelor's, or Master's degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree substitutes for two (2), four (4), or five (5) years of experience.

Preferred Qualifications:
• Ability to initiate and maintain relationships across a diverse set of stakeholders.
• Proven experience developing and executing data-based digital strategies
• Experience building a website with guidance from a vendor
• Familiarity with digital accessibility standards
• Experience working within a government or large organizational setting

Additional Comments Candidates with no previous state service will begin at the starting rate of the salary range listed above.

If you are a current NYS employee and have questions regarding salary, please contact the Business Services Center (BSC): [redacted], [redacted].

Telecommuting is available and can be discussed during the interview.

Please note: Due to operational requirements and funding considerations of various divisions/positions, there could be occasions in the future where unit assignments may change. Should this occur, it will not impact your title, salary or location.

We offer a comprehensive benefits package, including:
• 13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
• Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage).
• Choice of several affordable and competitive health insurance plans
• Dental and vision insurance plans at no additional cost
• Membership in the NYS Employee's Retirement System
• NYS Deferred Compensation Investment Plan
• Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)
• Eligibility to apply for tuition reimbursement for qualifying employees and courses
• Paid Parental Leave

Name Michelle Lavigne



Fax EFax: [email protected]

Email Address [email protected]

Address

Street 1220 Washington Avenue

State Office Campus, Building 12

City Albany

State NY

Zip Code 12226

Notes on Applying Qualified candidates should copy the below web address into your browser to complete the online application for the Department of Labor.

https://on.ny.gov/apply2dol

Vacancy: 220949
Title: Public Information Manager (Digital Content)
Location: Albany

Please submit a resume and cover letter demonstrating how you meet the minimum
qualifications. To award the proper credit for work experience, resumes must include month and year for start and end dates. If any experience is less than full time you must indicate the average number of hours worked per week. It is essential to clearly describe qualifying education and experience when applying; vague or incomplete information may lead to disqualification.

Unofficial transcripts and/or other documents will be required for certain positions as indicated in the minimum qualifications.

All documents must be received by: 8/13/2026

Upload all documents as unlocked and accessible files.

If experiencing difficulties with the above link, please contact:
[email protected]