The Home Depot

Loyalty Marketing Manager

The Home Depot • $88K — $105K *
Atlanta, GA 30339In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5-7 years of lifecycle/brand marketing experience, preferably in retail, CPG, or financial services.
  • Strong leadership skills with experience managing cross-functional teams.
  • Excellent multitasking and prioritization abilities.
  • Highly organized with a track record of blending strategic planning with hands-on execution.
  • Knowledge of consumer and product research, and market segmentation.
  • Financial acumen to understand marketing impacts on broader business metrics.
  • Proven experience in creating integrated marketing plans.

Responsibilities

  • Develop strategic marketing plans based on consumer insights and competitive analysis.
  • Execute tactical elements of marketing programs effectively including collaboration with creative teams.
  • Integrate marketing plans across various departments to ensure cohesive messaging.
  • Build and maintain relationships with merchandise vendors for unique sales opportunities.
  • Lead cross-functional teams in executing seasonal event marketing strategies.

Benefits

  • Health, dental, and vision insurance plans.
  • 401(k) with company match.
  • Generous paid time off and holiday schedule.
  • Employee discount programs.
  • Opportunities for professional development and training.
Full Job Description

Position Purpose:

This Loyalty Marketing Manager position will be responsible for managing and owning key aspects of the marketing plan for The Home Depot’s loyalty marketing program. The position serves as primary liaison between Loyalty Marketing and Merchandising leaders and Marketing cross-functional departments for planning and implementing loyalty marketing campaigns for promoting applicable products and loyalty benefits to our loyalty members in a manner that supports long-term customer value. The Manager will work closely with the team and channel partners to execute marketing strategies for acquiring, engaging, and retaining members, and delivering business value to The Home Depot.

This position will also work with manager on developing and implementing annual, quarterly, and monthly marketing plans, and be responsible for using results across all loyalty marketing campaigns to identify insights and recommendations for improving future marketing plans and approaches.


Key Responsibilities:

  • 25% Develop annual, quarterly and monthly strategic and tactical marketing plans for merchandising departments based on competitive analysis, consumer input, financial data, and creative tactics. Outcome to be relevant pricing, consumer promotions, and communication of such both internally and externally. Involves leading monthly marketing meetings with merchandise departments and cross-functional teams.
  • 30% Manage execution of tactical elements of marketing programs, including
  • setting up promotions, working collaberatively with advertising creative team, ensuring communication to store associates, vendors, etc.
  • 20% Take lead with marketing peers to integrate merchandising plans and those of other business owners within the organization, such as Advertising, CRM, Brand Management, Public Relations, Store Operations, etc. Accountable for ensuring accurate communication to both internal partners and external consumers.
  • 15% Develop and maintain strong relationships with merchandise vendors. The goals of these relationships are to establish unique sales-driving opportunities to THD, direct and manage incremental vendor funding for marketing projects, and provide value opportunities for merchant sales negotiations.
  • 10% Lead development of strategic and tactical plan for seasonal "Event" marketing effort. Event may include Holiday, Energy and Environment, Father's Day, etc. Lead cross-functional team on execution of marketing plan.


Direct Manager/Direct Reports:

  • This position typically reports to Senior Manager, Loyalty Marketing
  • This position has 1 direct report


Travel Requirements:

  • Typically requires overnight travel less than 10% of the time.


Physical Requirements:

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


Working Conditions:

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • No travel required


Minimum Qualifications:

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.


Preferred Qualifications:

  • Lifecycle/Brand Marketing Experience
  • Retail, CPG, or financial services marketing experience preferred
  • Strong leadership abilities and experience in managing cross-functional work relationships
  • Strong multitasking and prioritizing skills
  • Highly organized - with ability to combine strategic direction with hands-on tactical execution
  • Knowledge of consumer and product research, market segmentation and competitive intelligence/analysis
  • Financial acumen
  • Demonstrated ability to combine strategic planning with practical solutions
  • Demonstrated ability to conceptualize and build integrated marketing plans


Minimum Education:

  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.


Minimum Years of Work Experience:

  • 4


Competencies:

  • Decision Quality
  • Collaborates
  • Drives Engagement
  • Ensures Accountability
  • Plans and Aligns
  • Communicates Effectively
  • Customer Focus
  • Develops Talent
  • Drives Results
  • Manages Conflict

About The Home Depot

The Home Depot is a home improvement retailing company that combines its physical stores with an online presence to provide customers with innovative products at great value. The company specializes in the fields of retail, home improvement, and customer service. The Home Depot was founded in 1978 and is headquartered in Atlanta, Georgia.

The Home Depot Careers

Join the vibrant team at The Home Depot, the largest home improvement retailer in the U.S., where your career can flourish in an environment ripe with opportunities for growth and innovation. As a market leader, The Home Depot offers a variety of job opportunities that allow professionals to thrive in a culture that values leadership, diversity, and professional development. Work You’ll Do At The Home Depot, you’ll be part of a team that’s committed to helping homeowners, builders, and do-it-yourselfers bring their visions to life. Our extensive range of job opportunities spans from store operations to supply chain management, from IT to marketing. No matter where you start, you’ll be doing work that matters, impacting our customers' lives and experiences. Transform Your Career Step into a role within The Home Depot and join a network of over 400,000 associates who are as passionate about building their careers as they are about helping our customers. Leadership at The Home Depot means continuous improvement, embracing diversity, and fostering a culture of inclusion and respect that makes us stronger. Innovate with Us Innovation isn’t just a buzzword at The Home Depot; it’s the backbone of how we do business. We are constantly seeking out new technologies and tools to improve every aspect of our operations, from logistics to customer service. Join us, and bring your unique perspective and skills to a team that’s setting the standard for excellence in the retail industry. Grow and Develop The Home Depot is committed to the growth and development of its associates through robust training programs, leadership workshops, and opportunities for advancement. Whether you’re looking for a part-time position or a full-time career, The Home Depot nurtures your professional growth every step of the way. Internship Programs Dive into the professional world through The Home Depot’s internship programs, which offer a dynamic environment to gain hands-on experience and develop critical skills in various business areas. Our internships provide a platform to connect with leaders and peers, enhancing your resume and preparing you for future employment. Benefits and Culture Choosing to start your career at The Home Depot means more than just securing a job. It means you gain access to unparalleled benefits that support your life and well-being, from health insurance to educational assistance. Our commitment to employees is reflected in our open, supportive culture where everyone’s voice is heard, and every team member’s contribution is valued. Join Our Team Ready to take the next step in your career? Explore the wide range of positions available at The Home Depot, where we’re hiring passionate, curious, and innovative team players. Search open positions that match your skills and interests on our Jobs page. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive updates that align with your career interests and goals. At The Home Depot, we don’t just offer jobs—we offer careers that make a difference. Join us, and be a part of something bigger as we continue to invest in your future and our shared success.
Learn more about The Home Depot
Size
490,600 employees
Market Cap
$323 billion
Industry
Retail & Consumer Goods
Net Income
$12.8 billion
Founded
1978
5 Year Trend
+9.8%
Revenue
$132.1 billion
NASDAQ
HD
* Ladders Estimates

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