About the Role:Most of our growth should come from customers we already have. Today it doesn't, not because the opportunity isn't there, but because nobody owns it as a designed motion. We have a growing portfolio, a customer base that has only adopted a fraction of it, and expansion that largely happens when a customer asks.
We're looking for a Director of Lifecycle and Expansion Marketing to change that. Reporting to the VP of Growth, you'll own the post-sale marketing engine end to end - onboarding, adoption, expansion, renewal, and win-back - and you'll carry a real expansion number alongside Sales and Customer Success.
This is an absolute build from the ground up, not a maintenance job. You'll design the lifecycle architecture from scratch, wire product usage and buyer-engagement data into triggered programs, and leverage our Demo Intelligence flywheel to convert deep engagement signals into high-converting expansion pipeline.
What You'll Do:- Architect and build the lifecycle strategy from scratch across the entire customer journey - onboarding, adoption, expansion, renewal, and win-back - establishing a structured motion with clear triggers, owners, and outcomes at every stage.
- You will own the marketing contribution to the expansion number. Translate product usage, buyer exploration, and behavioral intent into qualified expansion pipeline across seat growth, new departments, and multi-product cross-sell.
- Build the signal layer for the installed base with RevOps. Turn adoption, usage, and engagement data into scored accounts, triggered campaigns, and a prioritized action list for CSMs and AEs.
- Own customer lifecycle communications - in-product messaging, email programs, webinars, customer education, and release communications in partnership with Product Marketing.
- Own the marketing contribution to onboarding and time-to-value, partnering with Customer Success so new customers reach real adoption fast.
- Build adoption programs that reduce churn risk, aimed at the accounts and behaviors that actually predict renewal.
- Partner with Product Marketing on packaging and use-case positioning for the installed base, and with Customer Marketing on the advocacy that healthy accounts produce.
- Partner with ABM on named-account expansion plays and with Campaigns so the customer journey and the acquisition journey don't contradict each other.
- Instrument the whole thing. Report on adoption, expansion pipeline, and retention influence with numbers you'll defend in front of the exec team.
- Build and develop the lifecycle team as the function grows.
What You'll Be Measured On- Net Revenue Retention (NRR) Impact: Direct marketing contribution to NRR through churn reduction, gross retention improvement, and multi-product expansion.
- Demo Intelligence-Driven Expansion Pipeline: Qualified expansion pipeline and closed-won revenue directly generated by converting Demo Intelligence buyer signals into action.
- Strategic Account Adoption & Attach: Measurable lift in feature activation, multi-product attach, and usage depth across the installed base.
- Time-to-Value & Onboarding Velocity: Acceleration of time-to-value for new accounts in close partnership with Customer Success.
- Signal-to-Execution Conversion: The conversion rate and closed-won impact of triggered plays executed by CSMs and AEs based on lifecycle intelligence.
What We're Looking For:- 8+ years in B2B marketing with 3+ years leading lifecycle, customer, or expansion marketing.
- You've run a real expansion motion in a multi-product SaaS business and can point to the revenue it produced.
- Deep marketing automation and lifecycle design skill, you've built journeys with real triggers, not just newsletters on a calendar.
- Comfortable in product usage data. You can find the behaviors that predict expansion and churn and build programs around them.
- A genuine partner to Customer Success and Sales, you've earned trust with the people who own the account relationship.
- Domain fit preferred: experience marketing to pre-sales, revenue, or marketing leaders in GTM or revenue tech.
- You use AI fluently for segmentation, content production, and analysis.
- Goal and metrics oriented, you set targets, measure honestly, and tell the truth about what's working.
- Comfortable in ambiguity and speed, you can set direction and sequence the work when the motion doesn't exist yet.
- Embody a 'High Standards, High Support' leadership style - driving execution with urgency while extending grace, empowering your team, and lifting those around you to win together.
Join Consensus and enjoy a robust benefits package designed with your well-being in mind:- Health & Wellness: Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage. Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings.
- Retirement Ready: Secure your future with our 401(k) plan featuring company-matching contributions.
- Family First: We offer paid parental leave, so you can prioritize what matters most-your family.
- Work-Life Balance: Enjoy unlimited PTO and 12 company holidays to recharge and refresh. Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind.
- Flexible Work Options: Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join.
- Grow with Us: Participate in our professional development program to expand your skills and advance your career.
- Give Back: Make a difference in your community with two paid volunteer days each year at a charity of your choice.
The pay range for this role is:
165,000 - 175,000 USD per year (Remote (United States))
