Reddit

Community Lifecycle Manager

Reddit$154K — $216K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in lifecycle, email, growth, or marketing technology roles, with execution experience.
  • Experience with multichannel lifecycle programs for B2C or B2B2C audiences.
  • Hands-on campaign creation in HubSpot or similar platforms.
  • Familiarity with marketing data infrastructure; basic SQL skills.
  • Experience in A/B testing and performance analysis.
  • Collaboration with Product, Engineering, and Data Science teams.
  • Strong communication and writing skills.

Responsibilities

  • Own channel strategy and execute end-to-end campaigns.
  • Build email campaigns in HubSpot and push notifications via Reddit's tools.
  • Enhance data, segmentation, and automation for moderator communications.
  • Design and analyze experiments to create test plans.
  • Collaborate with lifecycle strategists to execute growth strategies.
  • Work with cross-functional teams to improve communication tools.
  • Monitor and troubleshoot campaign performance and technical issues.

Benefits

  • Comprehensive healthcare benefits and income replacement programs.
  • 401k with employer match.
  • Flexible vacation and paid volunteer time off.
  • Mental health and coaching benefits.
  • Family planning support and gender-affirming care.
  • Global benefit programs tailored to lifestyle and professional development.
  • Generous paid parental leave.
Full Job Description
Moderators are central to making Reddit's communities thrive. We're looking for a Community Lifecycle Manager to build programs that educate, engage, and reactivate moderators, from creating a subreddit to growing an established community. Reddit's Community Lifecycle function is continuing to evolve, giving you the opportunity to strengthen its technical foundation and shape how the team scales its programs. You'll partner with lifecycle strategists who lead audience strategy, value propositions, and messaging, while owning the channels, systems, and campaign operations that bring that strategy to life. This is a hands-on individual contributor role. You'll shape channel plans, build campaigns, and work through the data and technical details required to launch them across email, push notifications, and Reddit's on-platform channels. What you'll do • Own channel strategy and end-to-end campaign execution, including building, QA, launch, measurement, and optimization • Build email campaigns in HubSpot and push campaigns using Reddit's first-party tools • Improve the data, segmentation, automation, and dynamic content capabilities that power moderator communications • Design experiments using treatment and control groups, then translate results into iterative test plans • Partner with lifecycle strategists to bring audience, messaging, and community growth strategies to market • Work with Product, Engineering, and Data Science to improve existing tools and develop new ways to reach moderators • Monitor campaign performance and email engagement health, troubleshoot technical issues, and maintain high-quality operations • Establish the processes and technical standards needed to scale Reddit's moderator lifecycle programs What we're looking for • 7+ years of experience in lifecycle, email, growth, or marketing technology roles, with significant hands-on campaign execution experience • Experience building multichannel lifecycle programs for B2C or B2B2C audiences • Hands-on experience building and launching campaigns in HubSpot or a similar marketing platform • An understanding of marketing data infrastructure and the ability to read and write basic SQL • Experience with A/B testing, campaign measurement, and performance analysis • Experience partnering with Product, Engineering, and Data Science teams • Strong writing, editing, and communication skills • A self-starter who can create structure, solve technical problems, and build from zero to one • Familiarity with Reddit and a genuine community-first mindset • Bonus points for HTML or CSS knowledge. Benefits: • Comprehensive Healthcare Benefits and Income Replacement Programs • 401k with Employer Match • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support • Family Planning Support • Gender-Affirming Care • Mental Health & Coaching Benefits • Flexible Vacation & Paid Volunteer Time Off • Generous Paid Parental Leave Pay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base salary range for this position is: $154,700-$216,600 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

About Reddit

Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "communities" or "subreddits", which cover topics such as news, politics, religion, science, movies, video games, music, books, sports, fitness, cooking, pets, and image-sharing. Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Although there are strict rules prohibiting harassment, it still occurs, and Reddit administrators moderate the communities and close or restrict them on occasion. Moderation is also conducted by community-specific moderators, who are not considered Reddit employees. As of September 2021, Reddit ranks as the 19th-most-visited website in the world and 7th most-visited website in the U.S., according to Alexa Internet. About 42–49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Twenty-two percent of U.S. adults aged 18 to 29 years, and 14 percent of U.S. adults aged 30 to 49 years, regularly use Reddit. Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian, with Aaron Swartz, in 2005. Condé Nast Publications acquired the site in October 2006. In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, Advance Publications. In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto. Their investment valued the company at $500 million then. In July 2017, Reddit raised $200 million for a $1.8 billion valuation, with Advance Publications remaining the majority stakeholder. In February 2019, a $300 million funding round led by Tencent brought the company's valuation to $3 billion. In August 2021, a $700 million funding round led by Fidelity Investments raised that valuation to over $10 billion.
Learn more about Reddit
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2005

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