About the Role:Consensus is entering its most important chapter: moving beyond demo automation to redefine our category. We have the story. We need someone to put it in market at scale.
We're looking for a Director of Integrated Campaigns to own the campaign engine, from the always-on programs to the big, themed campaigns that turn our category narrative into demand across every channel. Reporting to the VP of Growth, you'll own the plan, the calendar, the channel mix, the budget behind it, and the number it produces.
This is a builder's role. Today campaigns are run channel by channel; you'll run them as integrated programs with a clear thesis, a defined audience, and a measurement model agreed before anything launches. You'll work in signal and account engagement rather than lead counts, and you'll be the person who can say what's working, what isn't, and what we're doing about it.
What You'll Do:- Own the integrated campaign strategy and calendar: a small number of well-resourced, themed campaigns tied to the category narrative and the product roadmap, executed across email, paid, web, content, social, and partner channels.
- Build campaigns against buyer signal, not lead volume. Design programs around account engagement, product experience data, and intent - and lead the shift away from an MQL-first model.
- Own channel mix and budget allocation across paid search and social, answer-engine and AI-search channels, syndication, newsletters, and sponsorships, with a defensible read on efficiency by channel.
- Run the always-on engine, including awareness and consideration nurtures and persona-based journeys for the pre-sales, revenue, and marketing leaders we sell to.
- Put our own product at the center of our campaigns. Every program should give a buyer a real product experience, not a form and a follow-up.
- Partner across Marketing so there is one plan: Product Marketing on launches, Brand and Content on assets and narrative, Field Marketing on regional and event programs, ABM on target accounts, Lifecycle on the installed base.
- Instrument everything. Define what a campaign is accountable for before it goes live, read it honestly afterward, and retire what doesn't work quickly.
- Test deliberately - new channels, formats, and AI-search visibility - with real hypotheses and a bar for what graduates to always-on.
- Work with Sales and SDR leadership so every campaign lands with a next step a rep can act on the same day.
- Manage agency and vendor relationships, and hold them to the same bar.
- Lead, coach, and develop the campaigns team.
What You'll Be Measured On- Pipeline sourced and influenced by campaign programs, against a target you help set
- Qualified account creation and hand-raisers - engaged accounts and buying groups, not raw lead counts
- Efficiency by channel - cost per opportunity, blended CAC, and payback on the spend you allocate
- Campaign contribution to launches and expansion, in partnership with Product Marketing and Lifecycle
- Speed and throughput - concept to in-market, and the share of the calendar that ships on time
What We're Looking For:- 8+ years in B2B demand generation or integrated campaigns, with 3+ years leading campaign teams and owning a pipeline number.
- Proven multi-channel range - you've built programs that work across paid, email, web, content, and events, and you know which lever to pull when.
- Fluency with the modern stack - marketing automation (HubSpot preferred), CRM, intent and signal tools - and the judgment to know what actually moves the number.
- Domain fit strongly preferred: experience marketing to pre-sales, revenue, or marketing leaders in GTM, sales tech, or revenue tech.
- AI-forward - you use AI fluently to build (research, creative, copy, analysis, and operations) and raise the whole team's leverage doing it.
- Evidence over assertion: you set targets, measure honestly, and can always answer "here"s how we"ll know."
- A strong writer with real creative instincts, and the taste to tell the difference between bold and noisy.
- Comfortable in ambiguity and speed - you can set direction, sequence the work, and hold a plan against louder voices.
- A strong partner and collaborator who's trusted cross-functionally - and who likes to have fun (a good sense of humor is a must).
Join Consensus and enjoy a robust benefits package designed with your well-being in mind:- Health & Wellness: Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage. Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings.
- Retirement Ready: Secure your future with our 401(k) plan featuring company-matching contributions.
- Family First: We offer paid parental leave, so you can prioritize what matters most-your family.
- Work-Life Balance: Enjoy unlimited PTO and 12 company holidays to recharge and refresh. Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind.
- Flexible Work Options: Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join.
- Grow with Us: Participate in our professional development program to expand your skills and advance your career.
- Give Back: Make a difference in your community with two paid volunteer days each year at a charity of your choice.
The pay range for this role is:
160,000 - 170,000 USD per year (Remote (United States))
